The Challenge
Upbound Group (NASDAQ: UPBD) operates Acima, Brigit, and Rent-A-Center across 2,300+ retail units. You'll be the quality gatekeeper for their entire CRM engine, ensuring every customer communication hits brand standards before deployment.
Your Mission
Execute and document end-to-end QA protocols for 15+ monthly CRM campaigns across email, SMS, DM, and push channels with zero critical defects
Build and maintain comprehensive QA checklists and SOP documentation for campaign validation, segmentation, and suppression logic
Audit and validate data integrity across CRM/CDP platform, confirming naming conventions, metadata, and folder structure compliance
Partner with CRM Platform Specialists to identify and log 10+ process gaps, implementing preventative QA steps to reduce repeat errors
Establish automated monitoring and post-launch audit protocols for 50+ deployed journeys, tracking trigger accuracy and customer experience metrics
Develop and evolve Email Tracker documentation and Data Dictionary standards, conducting quarterly check-ins to maintain accuracy
Lead cross-functional QA requirement implementation for 3+ new CRM workflows or platform enhancements with Legal and Compliance teams
Reduce campaign deployment risk by 30% through systematic defect tracking, root-cause analysis, and proactive stakeholder communication
KPIs You'll Own
Campaign QA Pass Rate
Percentage of campaigns passing first-round QA validation without critical defects or re-testing required.
Defect Detection Rate
Number of errors caught pre-launch vs. post-launch as a measure of QA effectiveness and process maturity.
Documentation Accuracy Score
Audit-validated compliance of Data Dictionaries, metadata, and CRM documentation against governance standards.
Campaign Deployment Velocity
Average time from campaign setup to QA sign-off, tracking process efficiency improvements.
Tools & Stack
Your Team
Your Manager
Marketing Specialist IV, CRM Operations
Current Team
CRM Platform Specialists, Designers, CRM Operators, Acquisition/Conversion/Retention teams
New role or backfill (not specified)
The Package
Salary
$55K-$70K base
Remote
On-site, Plano, TX (Full-time)
Benefits & Perks
Company Intelligence
Upbound Group (NASDAQ: UPBD) is a public fintech and data-driven company serving underserved financial customers. The company operates industry-leading brands including Acima, Brigit, and Rent-A-Center across 2,300+ retail locations and digital channels in the US, Mexico, and Puerto Rico.
Funding
Public (NASDAQ: UPBD)
Customers
Underserved and emerging consumers seeking accessible financial solutions
Is This Role For You?
- You obsess over data accuracy and process documentation-spotting discrepancies in segmentation logic or metadata is your jam
- You thrive in fast-paced, cross-functional environments with tight campaign deadlines and complex compliance requirements
- You're detail-oriented but strategic: you don't just catch errors, you build systems to prevent them from happening again
- You're comfortable with CRM/CDP platforms and understand email, SMS, push, and DM channel mechanics at a technical level
- You want to grow into CRM Operations leadership and own campaign quality at scale
- You prefer creative strategy or campaign ideation over QA, validation, and operational rigor-this is a quality control role, not creative
- You're uncomfortable with compliance audits, legal reviews, or regulated fintech environments
- You need remote flexibility-this is on-site in Plano, TX full-time with no hybrid option
Interview Process
Phone Screen
Recruiter screens for CRM/CDP platform experience, QA background, and communication skills
Technical Assessment
Scenario-based questions on campaign QA, data validation, segmentation logic, and error prevention processes
Manager Interview
Conversation with Marketing Specialist IV, CRM Operations about collaboration, problem-solving, and growth trajectory
Team Fit Interview
Cross-functional discussion with CRM Platform Specialists and Operators to assess working style and operational mindset
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.