The Challenge
Ralph Lauren is a $7B+ global luxury brand looking for someone to own lifecycle marketing execution across North America. You'll build hands-on experience in customer segmentation, campaign strategy, and cross-functional collaboration at one of the world's most recognized fashion houses.
Your Mission
Master Ralph Lauren's lifecycle marketing framework and customer segmentation model across 5 categories (apparel, accessories, home, fragrances, hospitality)
Execute 3-4 full campaign cycles end-to-end: briefing → QA → performance tracking → reporting with actionable insights
Establish repeatable documentation systems for campaign processes, audience definitions, and best practices used across CIX, Analytics, and Performance Marketing teams
Analyze 2-3 completed campaigns to identify optimization opportunities in conversion, engagement, and retention metrics
Independently manage lifecycle testing initiatives across key customer moments with measurable lift in conversion or retention KPIs
Develop customer progression strategies for at least 2 major sale moments or promotional campaigns with clear audience segmentation
Build a dashboard or reporting cadence tracking campaign performance across channels with monthly insights and recommendations to stakeholders
Contribute to refining audience targeting strategies that improve campaign relevance and reduce CAC across North American digital channels
KPIs You'll Own
Campaign Conversion Rate
Percentage of targeted customers who take desired action (purchase, signup, engagement) after campaign exposure.
Customer Lifetime Value (CLV) by Segment
Total revenue generated from customers within lifecycle segments you've targeted or optimized.
Email/Channel Engagement Rate
Open, click, and engagement metrics across lifecycle touchpoints (welcome series, win-back, VIP nurture).
Campaign ROI & ROAS
Return on ad spend and overall campaign profitability by segment and channel.
Audience Segmentation Precision
Accuracy of customer segments in predicting behavior and response to lifecycle campaigns.
Tools & Stack
Your Team
Your Manager
Lifecycle & Customer Marketing Lead or Director
Current Team
Cross-functional teams including CIX (Customer Experience), Analytics, Performance Marketing, Creative, and Design
New role to expand lifecycle marketing capacity
The Package
Salary
$65K-$90K base
Remote
On-site, New York, NY (Full-time)
Benefits & Perks
Company Intelligence
Ralph Lauren Corporation (NYSE: RL) is a $7B+ global luxury lifestyle brand spanning apparel, accessories, home, fragrances, and hospitality across 5+ distinct brand families. With 50+ years of heritage, RL is one of the world's most recognized consumer brands, operating across 100+ countries with a strong North American e-commerce and retail presence.
Founded
1967
Funding
Public (NYSE: RL)
Customers
Affluent and luxury-focused retail customers globally
Culture
Inclusive, community-focused culture emphasizing talent development, communication, employee groups, and belonging
Is This Role For You?
- You have 2-3 years in lifecycle, CRM, or digital marketing (preferably retail/e-commerce) and want hands-on exposure to luxury brand strategy
- You're analytical and comfortable translating data into campaign optimization recommendations for non-technical stakeholders
- You thrive in cross-functional environments and enjoy coordinating between creative, analytics, performance, and product teams
- You're detail-oriented, organized, and can manage multiple campaign lifecycles simultaneously without dropping balls
- You need 100% remote work—this is on-site, full-time in NYC
- You want to skip the execution details and jump straight to strategy—this role is heavily hands-on campaign ops and QA
- You're uncomfortable with data tools (Excel, analytics platforms, CRM software) or don't want to learn them
Interview Process
Initial Screening
Recruiter conversation on background, lifecycle/CRM experience, and fit for on-site NYC role
Hiring Manager Interview
Deep dive on campaign experience, cross-functional collaboration examples, and analytical approach to lifecycle strategy
Case Study or Project Exercise
Analyze sample campaign data, propose audience segmentation, or outline optimization strategy for a lifecycle moment
Cross-functional Panel
Meet with representatives from Analytics, Performance Marketing, and/or CIX to assess collaboration fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.