Director of Lifecycle Marketing

Accountabilities

• Own and execute the end-to-end lifecycle marketing strategy across the entire customer journey, from acquisition through engagement, conversion, and reactivation.

• Design and optimize customer journeys, audience segmentation, personalization strategies, testing roadmaps, and nurture campaigns to improve conversion rates and customer retention.

• Develop lifecycle messaging frameworks, email campaigns, templates, customer communications, and campaign briefs that deliver a consistent brand experience.

• Manage ongoing lifecycle marketing programs, campaign calendars, performance optimization initiatives, and cross-channel customer engagement strategies.

• Establish KPIs, reporting frameworks, experimentation methodologies, and performance analyses to improve funnel efficiency and business growth.

• Partner closely with marketing, product, engineering, sales, analytics, and operations teams to implement integrated customer lifecycle initiatives.

• Serve as the subject matter expert for lifecycle marketing platforms, collaborating on journey architecture, audience management, data governance, and marketing automation.

• Build and lead a high-performing lifecycle marketing team as the function expands, providing leadership, coaching, and strategic direction.

Requirements

• 7+ years of experience in Lifecycle Marketing, CRM Marketing, Email Marketing, Retention Marketing, Customer Marketing, or a closely related discipline.

• Proven leadership experience building, managing, or mentoring marketing teams.

• Extensive hands-on experience with Salesforce and Salesforce Marketing Cloud (SFMC).

• Demonstrated success developing lifecycle marketing strategies from concept through execution, optimization, and performance measurement.

• Strong expertise in customer journey mapping, audience segmentation, personalization, A/B testing, campaign optimization, and marketing automation.

• Excellent copywriting, email marketing, and customer communication skills.

• Strong analytical mindset with experience defining KPIs, interpreting performance metrics, and translating insights into business improvements.

• Experience collaborating with cross-functional teams including Product, Engineering, Sales, Analytics, and Operations.

• Ability to thrive in fast-paced, high-growth environments with a hands-on approach to building new processes and programs.

• Experience in fintech, financial services, lending, proptech, or other regulated industries is highly preferred.

• Familiarity with compliance requirements, customer privacy considerations, and regulated marketing practices is considered a strong advantage.

• Strong organizational, communication, leadership, and project management skills with the ability to manage multiple priorities simultaneously.

Benefits

• Competitive total on-target earnings ranging from $210,000 to $235,000 USD annually, including base salary and biannual performance bonuses.

• Comprehensive medical, dental, and vision healthcare coverage beginning on your first day.

• Flexible paid time off to support work-life balance.

• Generous parental leave program.

• Monthly cell phone and internet stipend.

• Access to WeWork locations for flexible workspace options.

• Modern technology and resources to support productivity and collaboration.

• Inclusive, transparent, and collaborative culture focused on innovation, professional growth, and teamwork.

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