The Challenge
Micro Center is the nation's leading computer and electronics retailer with 45+ years of success. You'll architect a CRM strategy that unifies store and digital experiences, driving customer acquisition, retention, and lifetime value across 40,000+ SKUs in a competitive retail landscape.
Your Mission
Audit current CRM platform architecture (Bloomreach, POS, e-commerce integration) and map customer data flows across all touchpoints
Define and socialize omnichannel CRM strategy with CMO, Stores, Merchandising, Digital, and E-commerce leadership
Establish customer data governance standards, de-duplication playbook, and GDPR/CCPA compliance framework
Build segmentation taxonomy based on purchase behavior, channel engagement, store preference, and product affinity
Launch 3-4 CRM-driven campaigns across email, SMS, and push that drive measurable uplift in store traffic and BOPIS conversion
Implement geo-targeting and store-preference signals to personalize offers and drive foot traffic to specific locations
Achieve 95%+ customer data accuracy through identity resolution and ongoing quality monitoring
Establish CRM reporting dashboard tracking CAC, LTV, retention rates, and cross-channel engagement by segment
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost per new customer acquired through CRM channels vs. organic/paid channels
Store Traffic Lift
Measure incremental store visits attributed to CRM campaigns and geo-targeting
BOPIS Conversion Rate
Monitor percentage of digital browsing customers converting to Buy Online Pickup In Store
Customer Lifetime Value (LTV)
Track total revenue per customer across all channels and segments
Email/SMS Engagement Rates
Monitor open rates, click-through rates, and conversion rates for CRM campaigns
Retention Rate by Segment
Measure repeat purchase frequency and customer churn by cohort and geography
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer
Current Team
Cross-functional partnerships with Stores, Merchandising, Marketing, Digital, E-commerce, IT, and Analytics teams
New role-building CRM function from strategic perspective
The Package
Salary
$180K-$220K base
Remote
On-site in Hilliard, OH (Home Office)
Benefits & Perks
Company Intelligence
Micro Center is the nation's leading computer and electronics big-box retailer with 45+ years of success. The company operates a store-led, omnichannel model blending physical locations with digital channels (e-commerce, BOPIS). Micro Center is built on unmatched product expertise, innovation, and exceptional customer service.
Culture
Passion, Energy, and Commitment drive how the organization works, grows, and wins together. Associates are supported, empowered, and valued.
Is This Role For You?
- You've led CRM or customer data strategy at a multi-channel retailer or e-commerce company (B2C experience required)
- You're fluent in CRM platforms, marketing automation, CDPs, and POS/e-commerce integration-technical enough to partner with IT, strategic enough to drive business impact
- You thrive translating customer data into actionable segmentation and personalization that drives measurable revenue (store traffic, conversion, LTV)
- You're comfortable reporting to CMO, collaborating cross-functionally with Stores, Merchandising, Digital, and Analytics, and navigating matrix retail organizations
- You're looking for fully remote work-this is on-site in Ohio
- You lack hands-on experience with CRM platforms, customer segmentation, or omnichannel retail strategy
- You're uncomfortable owning data quality, compliance, and governance-this role requires rigor, not just flashy campaigns
Interview Process
Initial Screening
Phone conversation with recruiter covering background, retail/e-commerce experience, and CRM platform expertise
CMO Conversation
Deep dive with Chief Marketing Officer on CRM strategy, omnichannel vision, and key priorities for the first 6 months
Stakeholder Roundtable
Meet with Stores, Merchandising, Digital, E-commerce, and Analytics leadership to assess collaboration fit
Case Study / Strategy Exercise
Present a CRM strategy recommendation for a specific customer segment or retail challenge
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.