The Challenge
Merz Aesthetics, a 116-year-old global leader in aesthetic medicine, needs you to architect their CRM future. You'll own the Salesforce OCE strategy that connects field teams to customers while generating insights that drive commercial performance.
Your Mission
Audit current Salesforce OCE setup, identify data quality gaps, and establish governance standards across the enterprise
Build 3-5 priority dashboards with analytics team that field teams actually use daily for targeting and engagement
Map CRM roadmap aligned to commercial priorities-define must-haves vs. nice-to-haves for next 12 months
Establish cross-functional governance cadence (sales, marketing, analytics) to align on CRM requirements and rollout
Execute 2-3 major Salesforce OCE enhancements that measurably improve field adoption and data accuracy
Deploy field insights program: monthly reports showing engagement patterns, customer segmentation, and targeting recommendations
Scale CRM enablement: train and coach sales/marketing teams on new features; own change management
Establish vendor SLAs with third-party CRM partners and run quarterly performance reviews
KPIs You'll Own
CRM Data Quality Score
Percentage of clean, standardized records; target 95%+ accuracy on key fields
Field Tool Adoption Rate
% of sales reps actively using Salesforce OCE dashboards and features weekly
Insight-to-Action Velocity
Time from insight generation to field team execution on targeting/engagement campaigns
CRM Roadmap Delivery
On-time, on-scope delivery of planned enhancements against quarterly milestones
Cross-Functional Satisfaction
Sales and marketing team NPS on CRM support and insights delivery (target 7+/10)
Tools & Stack
Your Team
Your Manager
Not specified-likely VP Commercial Operations or Chief Commercial Officer
Current Team
Not specified-appears to be new or backfill role
Backfill or new leadership position for CRM function
The Package
Salary
$120K-$150K base
Remote
On-site in Raleigh, NC
Benefits & Perks
Company Intelligence
Merz Aesthetics is a 116-year-old, family-owned global specialty healthcare company leading the aesthetics market with injectables, devices, and skincare. Their mission: fuel confidence by helping professionals and patients look, feel, and live better.
Founded
1908
Funding
Family-owned (private)
Customers
Healthcare professionals (doctors, clinics) delivering aesthetic medicine
Culture
Emphasis on work-life balance; purpose-driven; legacy brand with modern ambitions
Is This Role For You?
- You've built or optimized CRM strategies in complex, multi-stakeholder B2B or B2B2C environments (pharma, healthcare, or sales-driven orgs)
- You translate messy business requirements into clean Salesforce configurations and drive adoption across teams
- You're fluent in data governance, analytics, and dashboards-and you can speak both technical and business language
- You thrive in leadership roles: managing vendors, coaching teams, and driving cross-functional alignment without being the loudest voice
- You're detail-obsessed about data quality but big-picture strategic about CRM roadmaps
- You've only done CRM admin work-you need to be ready to lead strategy and manage upward/cross-functionally
- You're uncomfortable working on-site 5 days/week in Raleigh, NC (this is not a remote role)
- You're new to Salesforce and need extensive hands-on technical training (OCE experience or equivalent required)
Interview Process
Phone/Video Screening
Recruiter conversation on CRM background, Salesforce experience, and interest in aesthetics/pharma space
First Round Interview
Hiring manager dives into your CRM strategy examples, vendor management experience, and cross-functional leadership approach
Technical Deep Dive
Discuss Salesforce OCE (or comparable CRM) implementations, data governance challenges you've solved, and your approach to reporting/dashboards
Cross-Functional Panel
Meet with VP Commercial Operations, Sales Leader, and Analytics Lead to assess collaboration style and business acumen
Executive Conversation
Likely with Chief Commercial Officer or SVP to discuss strategic vision for CRM roadmap and culture fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.