Senior Lifecycle Marketing Manager

Accountabilities:

• Own and optimize always-on lifecycle marketing programs across onsite placements, automated email campaigns, order flows, and targeted member experiences.

• Identify high-impact growth opportunities through segmentation, behavioral analysis, experimentation, and lifecycle performance insights.

• Design and scale experimentation frameworks across messaging, targeting, offers, timing, and channel strategies to improve conversion and retention.

• Build and refine scalable lifecycle systems, workflows, and operational processes to improve efficiency and marketing effectiveness.

• Partner with Product, Analytics, Engineering, and Marketing teams to influence lifecycle strategy, prioritization, and roadmap decisions.

• Leverage AI tools and automation to enhance targeting, accelerate analysis, optimize creative testing, and improve decision-making.

• Develop, refine, and adapt direct-response marketing copy using performance data and AI-assisted workflows.

• Translate complex data insights and experiment results into actionable recommendations that drive business growth.

• Contribute to segmentation strategy, personalization models, and lifecycle architecture across the member journey.

Requirements:

• 7+ years of experience in lifecycle marketing, growth marketing, CRM, retention, or performance-driven marketing roles.

• Proven experience managing multi-channel lifecycle programs, including email, onsite placements, automated journeys, and conversion funnels.

• Strong hands-on marketer with the ability to execute directly in tools, platforms, and campaign systems without heavy reliance on support teams.

• Deep expertise in experimentation, segmentation, personalization, and lifecycle optimization strategies.

• Strong analytical skills with the ability to translate data and testing outcomes into clear business decisions.

• High fluency with marketing automation platforms, analytics tools, and AI-enabled workflows.

• Experience using AI tools to improve marketing efficiency, experimentation speed, and campaign performance.

• Strong direct-response marketing instincts and ability to optimize messaging for conversion.

• Excellent cross-functional communication skills with the ability to work across technical and business teams.

• Nice to have: experience in fintech, investing, or subscription-based financial services, plus mentoring or coaching experience.

Benefits:

• Competitive annual salary ranging from $130,000 to $150,000 USD.

• Opportunity to work in a high-growth, mission-driven environment focused on financial education and empowerment.

• Fully collaborative, fast-paced culture emphasizing experimentation and continuous improvement.

• Exposure to advanced lifecycle marketing systems, AI-driven tools, and data-rich decision-making environments.

• Strong cross-functional partnership with product, analytics, and engineering teams.

• Opportunity to build and scale high-impact marketing systems that directly drive revenue growth.

• Flexible, modern work environment supporting autonomy and ownership.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1