Lifecycle & Email Marketing Manager

Accountabilities:

The Lifecycle & Email Marketing Manager will be responsible for developing and managing end-to-end email and lifecycle marketing programs that improve prospect engagement, increase conversion opportunities, and support revenue objectives. This role requires a balance of strategic planning, technical execution, campaign optimization, and cross-functional collaboration.

• Develop and execute lifecycle and email marketing strategies aligned with demand generation goals and business priorities.

• Build and manage communication journeys for different audience segments, including new prospects, engaged buyers, marketing-qualified leads, event participants, stalled opportunities, and re-engagement audiences.

• Own the email campaign calendar, including campaign prioritization, send cadence, audience management, and contact frequency strategy.

• Design, build, launch, and optimize automated nurture programs, triggered communications, follow-up sequences, and lifecycle journeys.

• Translate campaign objectives into structured email plans covering audience targeting, messaging, personalization, timing, and measurement.

• Manage email production workflows, including content coordination, campaign setup, quality assurance, responsive formatting, testing, approvals, and deployment.

• Develop segmentation, personalization, suppression, and eligibility strategies in partnership with marketing operations teams.

• Create scalable templates, reusable campaign structures, and modular content approaches to improve efficiency and consistency.

• Own nurture and re-engagement programs that move prospects through the buying journey and improve sales readiness.

• Develop and maintain testing strategies across subject lines, messaging, timing, calls-to-action, creative approaches, and journey structures.

• Monitor deliverability, engagement metrics, list health, unsubscribe rates, and compliance requirements to optimize channel performance.

• Analyze campaign performance, identify opportunities for improvement, and provide actionable recommendations based on data insights.

• Partner with revenue and marketing operations teams on reporting, attribution, data quality, and lifecycle measurement.

• Stay current on email marketing best practices, privacy standards, accessibility requirements, and emerging AI-enabled marketing tools.

Requirements: The ideal candidate will have strong experience in B2B lifecycle marketing, marketing automation, and email strategy, with the ability to independently manage complex programs while collaborating across distributed teams.

• 4+ years of experience in B2B email marketing, lifecycle marketing, nurture programs, marketing automation, or related roles.

• Hands-on experience building automated campaigns and workflows using Marketo or another major marketing automation platform.

• Demonstrated success creating lifecycle journeys, lead nurturing programs, re-engagement campaigns, segmentation strategies, and personalization initiatives.

• Strong understanding of email production, responsive design, quality assurance, testing methodologies, deliverability, and list management.

• Experience analyzing campaign performance metrics and using insights to improve engagement and conversion outcomes.

• Strong writing and editing skills with the ability to create compelling messaging and effective calls-to-action.

• Excellent project management skills with the ability to coordinate multiple campaigns, timelines, and stakeholder inputs.

• Ability to work independently, prioritize effectively, and manage projects in a fast-paced environment.

• Experience working with CRM systems such as Salesforce and understanding the connection between marketing automation, campaign data, and sales processes.

• Knowledge of B2B SaaS environments, account-based marketing, webinars, events, and longer customer buying cycles is preferred.

• Familiarity with HTML/CSS for email troubleshooting and template improvements is a plus.

• Experience with deliverability tools, data enrichment platforms, or account intelligence platforms is beneficial.

• Knowledge of CAN-SPAM, consent management, accessibility, and evolving privacy requirements.

• Experience using AI tools to enhance research, content creation, testing, quality assurance, or campaign analysis is a plus.

Benefits:

• Competitive annual base salary range of $80,000 - $100,000.

• Annual bonus opportunity of 10%.

• Comprehensive medical, dental, and vision insurance plans.

• Flexible Spending Accounts (FSA) options.

• Paid Time Off (PTO), paid holidays, and floating holidays.

• 401(k) retirement plan with company match and immediate vesting.

• Company-funded life insurance coverage.

• Employee Assistance Programs and no-cost mental health benefits.

• Opportunity to contribute to a growing organization and shape impactful marketing programs.

• Collaborative and innovative work environment with opportunities for professional growth.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1