Especialista de CRM I - Beleza na Web

Accountabilities:

Act as the central point of CRM orchestration, ensuring alignment between communication strategy, business objectives, and customer experience. Manage CRM campaigns end-to-end while safeguarding performance, deliverability, and customer engagement quality.

• Plan, organize, and manage the integrated CRM communication calendar, ensuring balanced message frequency and avoiding customer fatigue

• Monitor key CRM KPIs such as open rate, CTR, conversion rate, unsubscribe rate, revenue, and ROI

• Develop and deliver performance reports, translating data into actionable insights and optimization opportunities

• Design, execute, and document A/B tests across subject lines, creatives, segmentation, and send timing

• Build and refine audience segmentation strategies based on behavioral and transactional data

• Ensure data hygiene, deliverability, and proper management of CRM databases and contact lists

• Collaborate closely with marketing, merchandising, product, and creative teams to align campaigns and priorities

• Support the continuous improvement of CRM processes, workflows, and communication strategies

Requirements: This role requires a strong analytical mindset, prior experience in CRM or growth-focused marketing, and the ability to manage complex communication calendars in a data-driven environment. Candidates should be highly organized, detail-oriented, and comfortable working with CRM tools and large datasets.

• Previous experience in CRM, lifecycle marketing, or direct marketing roles

• Strong analytical profile with ability to interpret data, dashboards, and performance metrics

• Advanced organization skills to manage multiple campaigns and timelines simultaneously

• Experience with CRM platforms such as Salesforce Marketing Cloud, Braze, RD Station, Insider, MoEngage, or similar

• Intermediate to advanced Excel or Google Sheets skills for data analysis

• Basic knowledge of SQL for querying data sources (differential)

• Familiarity with data visualization tools such as Power BI, Looker Studio, or Tableau (differential)

• Basic understanding of HTML/CSS for email template adjustments (differential)

• Strong communication skills and ability to work cross-functionally in collaborative environments

Benefits:

• Comprehensive health and dental insurance plans

• Mental health support, including free psychotherapy sessions

• Meal or food vouchers depending on work model

• Gym and wellness programs (Wellhub-style benefits)

• Home office support (for hybrid/remote models)

• Exclusive employee discounts on products

• Pet health plan and related benefits

• Extended parental leave and family support programs

• Birthday day off

• Education and language learning platforms

• Travel and leisure partnership programs

• Life insurance and financial security benefits

• Pension and financial assistance programs (where applicable).

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1