The Challenge
CNN is transforming rapidly and needs someone to own the operational backbone of their email platform. You'll scale their marketing, transactional, and editorial email programs while ensuring deliverability, data integrity, and compliance across a global news operation.
Your Mission
Audit current ESP platform usage and identify 3-5 quick wins to improve email deliverability and system efficiency
Establish data integrity monitoring processes and baseline data quality metrics across all audience segments
Map integrations between ESP, data warehouse, and marketing systems; document current state and gaps
Create domain and mailbox management playbook covering reputation, authentication (SPF/DKIM/DMARC), and compliance
Reduce email bounce rate by 15-20% and improve spam complaint rates through list hygiene and segmentation improvements
Implement automated monitoring dashboard tracking deliverability, data flows, and compliance metrics in real-time
Lead 2+ ESP feature rollouts that directly improve marketing team efficiency or audience engagement outcomes
Build cross-functional email operations roadmap with product, marketing, and engineering aligned on quarterly priorities
KPIs You'll Own
Email Deliverability Rate
Track inbox placement percentage and bounce rates; target 98%+ delivery to inbox.
Data Integrity Score
Monthly audit of data completeness, accuracy, and timeliness across all integrated systems.
Compliance Violations
Zero CAN-SPAM and GDPR violations; monthly audit of list consent and unsubscribe handling.
ESP Platform Utilization
Percentage of available features actively used by marketing teams; track adoption of new capabilities.
Mean Time to Resolution (Incidents)
Average time to resolve email delivery issues, data sync failures, or platform outages.
Tools & Stack
Your Team
Your Manager
Not specified in job description
Current Team
Cross-functional: product, marketing, engineering, data & analytics teams; ESP vendor partners
New role or backfill unknown
The Package
Salary
$120K-$145K base
Remote
On-site in Atlanta, GA
Benefits & Perks
Company Intelligence
CNN is Warner Bros. Discovery's flagship news brand and the world's most essential digital news source. Part of WBD, a global media conglomerate with iconic content and beloved brands. Currently undergoing rapid transformation and scaling their digital growth infrastructure.
Customers
Global audience; B2C digital news platform
Culture
Innovation-driven, storytelling-focused, supportive environment celebrating creative and technical excellence
Is This Role For You?
- You've managed email operations or CRM platforms at scale (millions of subscribers) and can own deliverability metrics end-to-end
- You speak fluent ESP (Salesforce Marketing Cloud, HubSpot, Klaviyo, etc.) and understand data flows, segmentation, and compliance deeply
- You thrive translating business goals into platform solutions and love process documentation and cross-functional alignment
- You want to impact a global news organization's growth and have no fear of fast-paced media environments
- You're hands-off operationally or uncomfortable diving into technical details like authentication protocols and data schema
- You need remote flexibility or can't commit to on-site in Atlanta full-time
- You lack email operations or CRM platform management experience at scale
Interview Process
Phone screen
Hiring manager confirms email ops background and technical competency
Technical deep-dive
Discuss ESP platform experience, past deliverability wins, data integrity challenges managed
Cross-functional panel
Meet with product, marketing, and data stakeholders to assess collaboration fit
Case study or scenario
Real-world problem (e.g., data sync failure, compliance audit) to assess decision-making
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.