The Challenge
Gap is rebuilding its CRM engine to drive customer engagement and revenue across email and SMS. You'll own strategic campaign execution for Factory Online, bridging creative teams, data science, and production to deliver measurable results in a fast-paced retail environment.
Your Mission
Map and audit current email/SMS program performance; identify quick wins for A/B testing and segmentation
Build foundational dashboards in Adobe Omniture tracking campaign performance by channel, market, and audience segment
Execute 2-3 strategic campaigns (email + SMS combos) aligned with business goals; establish baseline KPIs
Establish cross-functional collaboration rhythm with Creative, Production, Store Ops, and Data Science teams
Deliver 15-20% uplift in campaign engagement rates through refined targeting and personalization strategies
Expand SMS segmentation strategy; integrate new messaging vehicles (likely AI-driven) and measure lift
Build attribution model connecting email/SMS touchpoints to revenue; report actionable insights to stakeholders
Lead A/B testing roadmap; run minimum 8-10 experiments to optimize send times, messaging, creative, and offers
KPIs You'll Own
Email Open Rate & Click-Through Rate
Track performance by segment and campaign type to identify messaging and creative winners.
SMS Conversion Rate & ROI
Measure revenue generated per SMS send, with focus on segmentation and frequency optimization.
Campaign Attribution Revenue
Connect email/SMS touches to downstream purchase behavior; calculate incremental revenue lift by channel.
List Growth & Engagement Velocity
Monitor SMS/email subscriber growth, churn, and engagement trends across US and Canada markets.
A/B Test Lift & Statistical Significance
Measure performance variance across test cells; document learnings and implement winners at scale.
Tools & Stack
Your Team
Your Manager
Gap Outlet CRM Lead
Current Team
Cross-functional teams: Creative, Production, Store Operations, Data Science, Brand Loyalty, Promotional teams
New role; backfill not mentioned
The Package
Salary
$95K-$125K base
Remote
On-site in San Francisco, CA
Benefits & Perks
Company Intelligence
Gap Inc. is an iconic American retail brand founded nearly 50 years ago. The company operates multiple portfolio brands (Gap, Old Navy, Banana Republic, Athleta) and is focused on blending heritage with forward-thinking innovation in apparel and lifestyle.
Founded
1969
Customers
Direct-to-consumer via e-commerce and physical retail; US and Canada markets
Culture
Purpose-driven; emphasis on employee empowerment, customer-centricity, and leaving the world better
Is This Role For You?
- You're obsessed with data—Adobe Omniture, A/B testing, attribution models feel like home
- You've managed email/SMS campaigns at scale and can connect them to revenue impact
- You thrive in cross-functional environments where you influence without owning everything
- You're curious about emerging marketing tech (AI, segmentation, personalization) and want to implement it
- You need full remote flexibility—this is on-site in San Francisco
- You're early-stage in your career or lack hands-on CRM/email campaign experience
- You prefer pure strategy over execution; this role is 60% execution, 40% strategic planning
Interview Process
Initial Screen
Recruiter conversation on experience with email/SMS platforms, analytics tools, and campaign execution
Marketing Manager Interview
Deep dive on past campaigns, A/B testing approach, attribution modeling, and cross-functional collaboration examples
Technical Interview
Walk through a dashboard you've built; discuss metrics selection, data interpretation, and insights delivery
Director/Leadership Round
Strategic conversation on how you'd approach CRM roadmap, innovation opportunities, and business impact
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Roles similares
CRM Marketing Manager, LATAM
Jobflarely • Anywhere
Director, Lifecycle Marketing
Rocket Lawyer • Anywhere
CRM Marketing Coordinator - Fashion Brand NYC
Fourth Floor • New York, NY
Lifecycle Marketing Offer Strategist
Shake Shack • New York, NY
About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.