The Challenge
BioMarin is a $2B+ biotech powerhouse translating genetic breakthroughs into life-changing medicines. You'll own the enterprise CRM strategy that drives engagement for HCPs and patients across three therapeutic areas and multiple regions—no template playbook exists for this complexity.
Your Mission
Audit current CRM capabilities across Skeletal Conditions, Roctavian, and Enzyme Therapies; identify gaps vs. global standards and document roadmap
Build governance framework and secure alignment from Business Unit leads on prioritized CRM initiatives and resource allocation
Define segmentation and closed-loop measurement strategy for HCP and patient engagement across regions
Establish baseline metrics and reporting cadence with Commercial IT, Insights & Analytics, and Performance & Planning teams
Launch first phase of omnichannel CRM integration connecting HCP engagement, patient support, and campaign orchestration
Execute advanced segmentation and alerts/suggestions management across one therapeutic area as proof of concept
Roll out global CRM standards and adoption playbook; train 150+ commercial users on new processes
Deliver 30%+ improvement in HCP engagement velocity and 25%+ lift in campaign response rates (baseline TBD)
KPIs You'll Own
CRM Adoption Rate
% of commercial teams actively using CRM capabilities per region and business unit; target 85%+ within 6 months
HCP Engagement Velocity
Time from segmentation trigger to meaningful engagement; measure reduction in cycle time quarter-over-quarter
Campaign Response Rate
% of HCP recipients engaging with campaign assets; benchmark against industry standards and prior BioMarin baseline
Omnichannel Integration Score
% of CRM data flowing seamlessly to downstream digital and sales platforms; target 95%+ data accuracy and latency <4 hours
CRM Roadmap Execution
% of planned initiatives completed on time and within scope; measure governance effectiveness and stakeholder alignment
Tools & Stack
Your Team
Your Manager
Senior Director, Digital Strategy and Capabilities
Current Team
Cross-functional: Commercial IT, Insights & Analytics, Performance & Planning; dotted line to Business Unit leads across three therapeutic areas
New strategic leadership role to drive CRM transformation
The Package
Salary
$180K-$220K base
Variable
10-15% annual bonus tied to CRM adoption and engagement KPIs
Equity
Stock options typical for director-level biotech roles
Remote
On-site in San Rafael, CA; occasional travel to regional offices and customer sites
Benefits & Perks
Company Intelligence
BioMarin Pharmaceutical is a global biotech leader (founded 1997) focused on translating genetic discoveries into transformative medicines for rare and serious genetic conditions. They operate across multiple therapeutic areas including Skeletal Conditions, Roctavian (gene therapy), and Enzyme Therapies, with a commercial footprint spanning North America, Europe, LATAM, Middle East, and Asia-Pacific.
Founded
1997
Customers
Healthcare providers, patients with genetic conditions, payers across global markets
Culture
Science-driven, bold innovation, collaborative; attracts problem-solvers with relentless drive to advance human health
Is This Role For You?
- You've led enterprise CRM transformation at scale—ideally in pharma, biotech, or complex B2B2C environments with multiple business units
- You own strategy AND execution: you can articulate vision while also debugging data pipelines and unblocking adoption roadblocks
- You thrive in matrix organizations; you build alignment across siloed teams (IT, Marketing, Sales, Analytics) without formal authority
- You understand HCP and patient engagement nuances; you know the difference between campaigns that look good and campaigns that move needle
- You're a CRM implementation order-taker; this role demands business strategy leadership and strong opinions on go-to-market
- You lack pharma/biotech domain knowledge or struggle to navigate heavily regulated, compliance-heavy environments
- You can't commit to on-site presence in San Rafael; this role requires regular in-person alignment with cross-functional stakeholders
Interview Process
Initial Screening
Recruiter call on CRM background, biotech experience, and understanding of HCP/patient engagement challenges (30 min)
Hiring Manager Interview
Senior Director, Digital Strategy discussion on strategic vision, cross-functional leadership, and approach to CRM governance (45 min)
Peer Panel
Conversation with Commercial IT, Insights & Analytics, and a Business Unit lead; assess collaboration and problem-solving mindset (60 min)
Case Study/Strategy Exercise
Present CRM transformation playbook for a hypothetical multi-regional biotech scenario (take-home, 2-3 hours prep)
Executive Alignment
Brief with VP Commercial or Chief Commercial Officer on cultural fit and strategic priorities (30 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.