The Challenge
Betr is the fastest-growing real money gaming super app in the US with 1M+ paying users across sportsbooks, casino, and skill games. You'll own CRM strategy across email, push, SMS, and in-app to drive retention and LTV in a hyper-competitive, regulated gaming space.
Your Mission
Map current player lifecycle journeys and identify optimization gaps; establish baseline metrics for onboarding, activation, and 30-day retention
Build and launch 3 high-impact segmentation strategies (new players, high-value, at-risk) in Braze with A/B tests on messaging cadence
Partner with Product and Analytics to instrument event tracking for real-time triggers; document technical requirements for lifecycle campaigns
Execute 2-3 promotional campaigns (bonuses, seasonal offers) while maintaining compliance with state gaming regulations and responsible gaming standards
Increase player LTV by 15-20% through optimized retention and reactivation journeys; demonstrate ROI on CRM spend vs. acquisition
Scale VIP program with tiered engagement flows; build playbook for high-value player personalization based on game preferences and spend patterns
Establish CRM testing cadence: A/B test 1 campaign element weekly (subject lines, send times, offers); document winning patterns in playbooks
Reduce player churn by 10% in key cohorts through predictive reactivation campaigns; present quarterly insights on player lifecycle trends to leadership
KPIs You'll Own
Player Retention (Day 7, 30, 90)
Percentage of new/active players who return within defined windows; directional for lifecycle health and CRM effectiveness.
Customer Lifetime Value (LTV)
Total revenue per player; track by cohort, segment, and campaign to measure long-term impact of CRM strategies.
Email/Push/SMS Engagement Rate
Open rates, click rates, conversion rates by channel and segment; baseline for A/B testing and optimization.
Campaign ROI
Revenue attributed to CRM campaigns vs. spend; tie promotional campaigns to player acquisition cost and LTV payback.
Segmentation Quality
Performance variance across segments (new, active, VIP, at-risk); validate that segments behave differently and respond to tailored messaging.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Marketing or Head of Growth
Current Team
Cross-functional: Product, Analytics, Marketing; small, startup-stage team structure
New role or backfill not specified; likely building out CRM capability for 1M+ user base
The Package
Salary
$85K-$120K base
Equity
Likely equity stake (typical for early-stage VC-backed startups); not specified in JD
Remote
On-site in Miami preferred; open to remote candidates if strong fit
Benefits & Perks
Company Intelligence
Betr is a real money gaming super app founded in 2022 by Joey Levy and Jake Paul. With 1M+ paying users and products live across 30+ states (Picks, Social Sportsbook, Arcade, Social Casino), Betr is one of the fastest-growing companies in the US gaming space and the most-followed gaming brand on social media.
Founded
2022
Funding
Series funding from Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, FinSight Ventures, and others
Customers
1M+ paying users across US iGaming market
Culture
Founder-driven, media-first, fast-growth startup culture; emphasis on innovation, compliance, and responsible gaming
Is This Role For You?
- You've shipped CRM campaigns in Braze and obsess over retention metrics, LTV, and player lifecycle hooks
- You've worked in iGaming, sportsbooks, or DFS and understand player incentives, bonus mechanics, and regulatory constraints
- You're comfortable translating marketing needs into technical specs and collaborating with Analytics/Product on event instrumentation
- You thrive in fast-paced, high-growth startups and can balance creative messaging with data-driven A/B testing discipline
- You've only done email marketing in non-gaming verticals; iGaming compliance and player behavior are fundamentally different
- You prefer strategic/high-level work over hands-on campaign execution; this role requires you to *own* Braze day-to-day
- You're uncomfortable with regulated industries or the ethics of real money gaming incentives and responsible gaming standards
Interview Process
Screening call
Recruiter or hiring manager screens for Braze experience, iGaming background, and alignment with on-site/hybrid expectation
Case study or take-home
Design a retention campaign or segmentation strategy for a specific player cohort; walk through metrics, channels, and A/B test plan
Technical deep-dive with Analytics/Product
Discuss event tracking, triggering, and technical requirements; demonstrate understanding of instrumentation and data flow
Executive round
Meet VP Marketing or Head of Growth; discuss strategy, player psychology, and long-term CRM roadmap
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.