Lifecycle Marketing Manager - Digital Strategy, Customer Experience - AWS Integrated Demand Center

Description

AWS Marketing is seeking a talented Lifecycle Marketing Manager to join our Customer Experience (CX) team within the Integrated Demand Center (IDC). In this technical role, you will lead the implementation of customer journeys in Adobe Experience Platform (AEP) while supporting the strategic design of customer-centric marketing experiences. You'll play a critical role in translating journey frameworks into technical reality, orchestrating data-driven, personalized experiences that help AWS customers adopt and grow with our services.

Key job responsibilities

Technical Implementation & Operations (Primary Focus)

• Lead end-to-end technical implementation of customer journeys in Adobe Experience Platform (AEP)
• Build and configure journey orchestration workflows, segmentation logic, and personalization rules
• Execute technical implementations based on journey frameworks and requirements from Digital Strategists
• Implement shared foundations approach to enable scalable, reusable journey components
• Ensure data integrity and proper integration across marketing technology stack
• Monitor journey performance, troubleshoot technical issues, and optimize based on progression metrics
• Partner with Technical Architecture & Analytics (TAA) teams on data requirements and implementation

Journey Strategy & Framework Support

• Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages
• Provide technical feasibility and best practice input during journey design workshops and planning sessions
• Contribute to journey strategy discussions with insights from platform capabilities and implementation experience
• Support the development of next best action and next best content recommendation strategies
• Collaborate on defining technical requirements and success metrics for Integrated Development Programs (IDPs)

Cross-Functional Collaboration

• Partner with CX team on customer journey progression metrics and reporting
• Work closely with Channel (email, web, social, etc.) teams and Marketing Platform Operations (MPO) on campaign execution
• Coordinate with marketing technology teams and sales demand generation teams to ensure seamless customer experiences
• Collaborate with Customer Insights Leads to incorporate Voice of the Customer insights into technical implementations
• Present technical implementations and results to stakeholders

Basic Qualifications

• 3+ years of professional non-internship marketing experience
• Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance
• Experience working in a fast-paced and highly cross-functional organization
• Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
• Experience troubleshooting and debugging technical systems, or experience that includes strong analytical skills, attention to detail, and effective communication abilities and experience in networking administration and troubleshooting

Preferred Qualifications

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience that includes strong analytical skills, attention to detail, and effective communication abilities

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 86,700.00 - 151,700.00 USD annually

USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually

Company

- Amazon Web Services, Inc.

Job ID: A3196302