Sr. Content & Social Media Manager

Accountabilities

• Own the content strategy, editorial calendar, and content pipeline, ensuring content supports brand awareness, demand generation, and broader marketing objectives.

• Produce and manage a high-volume stream of high-quality content using AI tools for research, ideation, drafting, editing, and repurposing while maintaining strong editorial standards and brand voice.

• Develop repeatable systems for transforming core assets such as reports, customer stories, and product updates into multiple formats and distribution channels.

• Collaborate with product marketing, sales, and subject matter experts to turn technical and scientific information into relevant, engaging content for government and enterprise audiences.

• Lead organic social media as a key awareness and positioning channel, with particular focus on LinkedIn and other relevant emerging platforms.

• Develop a practical video content strategy using lightweight, authentic formats such as employee- and expert-led videos, screen recordings, and repurposed interviews.

• Apply social SEO principles to improve content discovery and visibility within social platforms.

• Define and manage keyword and question strategies for SEO and answer engine optimization, including topic research and content gap analysis.

• Partner with marketing colleagues on onsite optimization and offsite/community initiatives, including authentic engagement through platforms such as Reddit.

• Monitor organic search visibility, competitor positioning, and representation within AI-generated answers, adapting content strategies as search behavior evolves.

• Build and continuously improve AI-assisted content workflows, including prompting, tooling, quality control, and fact-checking processes.

• Track awareness, engagement, and pipeline-influence metrics and communicate content and social performance in terms of measurable business impact.

• Stay current with developments in AI, content marketing, SEO, AEO, and related technologies, bringing relevant tools and recommendations to the wider marketing team.

Requirements

• Bachelor's degree or equivalent practical experience.

• 8+ years of B2B content marketing experience, including ownership of a content calendar and demonstrated measurable results.

• Proven experience managing organic social media as a brand awareness or growth channel.

• Strong working knowledge of SEO, including keyword research, on-page optimization, content-led organic growth, and content gap analysis.

• Experience with answer engine optimization, LLM visibility, or AI-driven search is highly desirable.

• Familiarity with community-based and offsite channels such as Reddit, with the judgment to engage authentically and appropriately.

• Hands-on daily experience using AI tools for content research, writing, editing, image creation, video, or related marketing workflows.

• Ability to independently create lightweight, credible video content without relying on a dedicated production team.

• Exceptional writing and editing skills, with the ability to adjust tone, complexity, and depth for technical, government, and enterprise audiences.

• Ability to analyze datasets and incorporate meaningful data into content and storytelling.

• Strong strategic thinking combined with a willingness to execute directly and manage multiple priorities.

• Excellent collaboration and communication skills, particularly when working with technical experts and cross-functional stakeholders.

• Public sector experience is a plus.

• Must be authorized to work in the United States without current or future employment-based sponsorship. The role does not provide H-1B or green card sponsorship and does not consider candidates requiring such sponsorship.

Benefits

• Fully remote work from anywhere in the continental United States.

• Estimated annual salary range of $75,000-$110,000, with final compensation based on factors such as experience, education, skills, responsibilities, and market considerations.

• Medical, dental, and vision insurance.

• Employer-sponsored life insurance.

• Short-term and long-term disability coverage.

• 401(k) retirement plan with an employer match of up to 3%.

• Opportunity to work in an innovative, AI-forward marketing environment.

• Exposure to technical, scientific, government, and enterprise audiences.

• Opportunity to shape content, organic social, SEO, and AEO strategies with significant ownership and visibility.

• Applications are accepted on an ongoing basis until the position is filled.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1