Senior Manager, Content Marketing Nonprofits

Accountabilities

• Lead and evolve the nonprofit content strategy across the global go-to-market organization, partnering closely with events, communications, and marketing teams.

• Develop and maintain a distinctive editorial point of view, defining priority topics, content standards, audience needs, and areas where the organization should or should not participate in broader conversations.

• Monitor cultural, industry, and nonprofit-sector trends to identify timely opportunities for relevant and authoritative content.

• Align editorial priorities with product launches, campaign objectives, thought leadership initiatives, and broader marketing goals.

• Own the content calendar from planning through publication, balancing brand-building thought leadership with content that contributes meaningfully to pipeline and business outcomes.

• Write and edit high-visibility content, including flagship pieces, cornerstone articles, and other materials requiring a strong and authoritative editorial voice.

• Establish and maintain high editorial standards by reviewing, developing, and elevating the work of other writers.

• Lead, mentor, and develop a team of content professionals while providing clear creative direction and actionable feedback.

• Build scalable content processes, including briefing templates, editorial workflows, review cycles, contributor relationships, and production practices that enable the team to move efficiently without compromising quality.

• Track content performance across organic traffic, engagement, audience growth, and pipeline influence, using insights to refine strategy and editorial decisions.

• Distinguish between performance challenges caused by content quality and those driven by distribution, then develop appropriate improvements.

• Develop a clear perspective on channel strategy, content distribution, repurposing opportunities, and areas where additional audience reach can be generated.

• Use AI tools strategically to accelerate content production and distribution while maintaining human ownership of editorial thinking, brand voice, quality, and judgment.

Requirements

• 10+ years of experience in B2B content marketing, with at least 3 years in a senior editorial or people leadership position.

• Proven experience building, leading, or significantly scaling a content function or team.

• A strong portfolio demonstrating thought leadership, long-form content, and distinctive editorial work.

• Exceptional editorial judgment with the ability to provide direct, specific, and actionable feedback to writers and contributors.

• Strong understanding of content strategy within a B2B SaaS environment, including SEO fundamentals, content distribution, audience development, and pipeline-connected content.

• Demonstrated ability to use performance data and audience insights to influence editorial strategy and improve content outcomes.

• Strong awareness of nonprofit-sector trends, cultural conversations, and audience interests, with the ability to identify relevant opportunities for timely content.

• Excellent writing, editing, communication, and storytelling skills, with the ability to establish a clear and credible point of view.

• Strong organizational and project management abilities, with experience balancing multiple priorities, deadlines, and stakeholders.

• Experience leading and mentoring content teams and building effective editorial processes and infrastructure.

• Comfort working in a fast-paced, evolving environment where priorities may shift and ambiguity is part of the role.

• A data-informed mindset and the ability to connect content performance with broader marketing and business objectives.

• Experience using AI tools to support content production and distribution while maintaining strong human editorial oversight.

Benefits

• Annual U.S. salary range of $151,000-$226,000, with geolocation-based pay differentials where applicable.

• Equity opportunities and additional compensation may be available depending on role and location.

• Comprehensive healthcare benefits, including medical, dental, and vision coverage.

• Life insurance and a 401(k) savings program.

• Flexible time-off policies designed to support work-life balance.

• Generous parental leave and family-focused financial support.

• Mental health and wellness resources.

• Financial assistance for eligible hybrid-work needs.

• Learning, development, and employee recognition programs.

• Opportunities to participate in diversity, equity, and inclusion initiatives and employee resource groups.

• Volunteering opportunities that support community engagement and social impact.

• A collaborative, mission-driven environment focused on helping people support one another and creating meaningful social impact.

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