Group Chief Marketing Officer (CMO)

Accountabilities:

• Define and lead a unified, group-wide marketing strategy across multiple brands within the portfolio, ensuring alignment with overall business objectives.

• Own full-funnel marketing strategy and execution, including performance marketing, brand development, content, and product marketing initiatives.

• Oversee all acquisition channels such as SEO, PPC, affiliate, display, programmatic, and paid social to maximize scalable growth.

• Build, structure, and mentor a high-performing marketing organization, establishing robust processes and best-in-class marketing operations.

• Partner with executive leadership on commercial strategy, strategic partnerships, and the development of new brand and market opportunities.

• Drive a strong data-led culture, ensuring all marketing activity is measurable, optimized, and aligned with key business KPIs and ROI targets.

• Manage and allocate marketing budgets strategically to maximize efficiency, performance, and long-term growth impact.

Requirements:

• Proven experience in a senior marketing leadership role within iGaming, online casino, sports betting, affiliate marketing, or a closely related digital industry.

• Strong background in startup or scale-up environments, with experience building or rapidly scaling consumer-facing digital brands.

• Deep expertise in performance marketing and digital acquisition channels, with a strong understanding of conversion-driven growth models.

• Proven ability to develop brand strategy and creative direction while maintaining a strong focus on measurable outcomes.

• Highly analytical and data-driven mindset, with experience leveraging analytics to optimize marketing performance and ROI.

• Strong leadership capabilities with a track record of building, scaling, and motivating high-performing international teams.

• Entrepreneurial, proactive, and comfortable operating in fast-paced, highly competitive, and evolving markets.

Benefits:

• Competitive base salary with attractive performance-based bonus structure.

• Opportunity to lead group-wide marketing strategy for rapidly scaling digital entertainment brands.

• High-impact executive role with direct influence on company growth and market expansion.

• Entrepreneurial, fast-paced environment with strong ownership and autonomy.

• Flexible working model, including remote working options.

• Dynamic, international team culture driven by innovation and collaboration.

• Opportunity to build and scale marketing teams and systems at a global level.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1