SAP
Enterprise software giant returning capital via €10B share buyback through 2027.
Famous for
What SAP is known for
- Dominant ERP platform serving Fortune 500 enterprises across manufacturing, finance, and supply chain.
- Transitioned business model from perpetual licenses to subscription and cloud-based delivery.
- Generated sufficient free cash flow to authorize multi-billion euro shareholder return programs.
For growth marketers
What it's like to work at SAP
Mature public enterprise with established market position and consistent cash generation. Growth marketing at this stage focuses on cloud migration acceleration, customer expansion, and competitive positioning against Workday and Oracle. The challenge: driving adoption of modern cloud offerings while managing legacy installed base.
About
In their own words
New Share Repurchase ProgramFollowing SAP's strong free cash flow generation, the Executive Board and the Supervisory Board have authorized a new share repurchase program with a volume of up to €10 billion. It is scheduled to start in February 2026 and expected to be completed by the end of 2027..
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Role guide
Growth Marketing role guide
What Growth Marketing is, how seniority ladders, and which tools you'll touch.
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Salary data
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Median + range across the USA market, updated weekly.
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Adjacent in the market
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FAQ
Questions about SAP
Is SAP hiring growth marketing roles?
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How do I apply to SAP?
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