SAP
Enterprise software giant returning capital via €10B share buyback through 2027.
Famous for
What SAP is known for
- Global leader in ERP and business management software serving Fortune 500 enterprises across industries.
- Announced €10 billion share repurchase program authorized by Executive and Supervisory Boards in 2025.
- Consistent free cash flow generation enabling shareholder returns while maintaining R&D investment in cloud and AI.
For growth marketers
What it's like to work at SAP
Public enterprise software company at scale. Growth marketing at this stage focuses on customer retention, upsell into cloud products, and market expansion in emerging regions. If you're interested in how multinational tech companies balance shareholder returns with product innovation, and want to work on global GTM strategy, this is a different growth challenge than early-stage startups.
About
In their own words
New Share Repurchase ProgramFollowing SAP's strong free cash flow generation, the Executive Board and the Supervisory Board have authorized a new share repurchase program with a volume of up to €10 billion. It is scheduled to start in February 2026 and expected to be completed by the end of 2027..
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Role guide
Growth Marketing role guide
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FAQ
Questions about SAP
Is SAP hiring growth marketing roles?
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