gem
Direct-to-consumer jewelry backed by De Beers, scaling luxury online since 2019.
Founded
2019
Famous for
What gem is known for
- Raised $12M from Entrada Ventures and De Beers Group to build internet-first luxury jewelry.
- Founded by Madeline Fraser and Anup Murarka in 2019, competing in a market of 10K+ jewelry brands.
- Operating as a direct-to-consumer brand focused on precious stones and modern positioning.
For growth marketers
What it's like to work at gem
Seed-stage D2C jewelry company with institutional backing. Small founding team navigating a crowded market with major capital behind them. Growth challenge is clear: convert online traffic to repeat customers in a category where trust and brand matter as much as product. If you like building customer acquisition and retention playbooks in luxury retail, this is the seat.
About
In their own words
Gemist is a seed company based in Los Angeles (United States), founded in 2019 by Madeline Fraser and Anup Murarka. It operates as an Internet first brand offering precious jewelry. Gemist has raised $12M in funding from Entrada Ventures and De Beers Group. The company has 10837 active competitors,.
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FAQ
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Is gem hiring growth marketing roles?
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How do I apply to gem?
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