gem
Direct-to-consumer jewelry from De Beers-backed founders, scaling luxury online.
Founded
2019
Famous for
What gem is known for
- Raised $12M from Entrada Ventures and De Beers Group, validating direct jewelry model.
- Founded by Madeline Fraser and Anup Murarka in 2019, building internet-first luxury brand.
- Operating in competitive jewelry space with 10,837 active competitors in the market.
For growth marketers
What it's like to work at gem
Seed-stage D2C jewelry company backed by De Beers. Small team focused on building direct customer relationships in a crowded market. Growth role here means owning acquisition and retention for a luxury brand competing on convenience and price. You'd be working closely with founders on unit economics and customer lifetime value in a category where repeat purchase is the real game.
About
In their own words
Gemist is a seed company based in Los Angeles (United States), founded in 2019 by Madeline Fraser and Anup Murarka. It operates as an Internet first brand offering precious jewelry. Gemist has raised $12M in funding from Entrada Ventures and De Beers Group. The company has 10837 active competitors,.
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FAQ
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