Omer Shai, CMO at Wix
CMO at Wix for 18 years, scaling $100M+ marketing engine
Omer Shai is CMO at Wix. C-Level growth professional with expertise in Facebook, YouTube, TikTok, Twitter. Omer Shai is the CMO at Wix, where he has led marketing for 18 years and now manages over $100 million in marketing spend. View full profile, professional background, and request an introduction on Growth.Talent.
About Omer Shai
Omer Shai is the CMO at Wix, where he has led marketing for 18 years and now manages over $100 million in marketing spend. He has overseen six Super Bowl campaigns for Wix and recently launched campaigns for Base44, which Wix acquired in mid-2024. Shai believes that lifetime value is a flawed metric and instead uses time to return on investment (TROI) to measure marketing effectiveness, preferring to build the shortest possible cohorts to move quickly and impact business results.
Omer Shai's Professional Details
Seniority
C-Level
Omer Shai's Tools & Stack
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Podcast Appearances & Insights
Omer Shai on Why Conversion Rate is a Stupid Metric
The Wix CMO refuses to measure lifetime value, bought a Super Bowl spot 12 days after an acquisition, and runs 50+ marketers at a company younger than most Series A startups.
20Growth (20VC)
How Wix Built a $100M Marketing Machine
61 min
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Frequently Asked Questions about Omer Shai
What does Omer Shai do?
Omer Shai is CMO at Wix.
Where does Omer Shai work?
Omer Shai currently works at Wix as CMO.
How to contact Omer?
You can request a warm introduction to Omer Shai through Growth.Talent.
What tools does Omer Shai use?
Omer Shai uses Facebook, YouTube, TikTok, Twitter, LinkedIn.
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