Mayur Gupta, CMO at Kraken

Q: What does Mayur Gupta do?

Mayur Gupta is CMO at Kraken. View their full growth marketing profile on Growth.Talent.

Q: Where does Mayur Gupta work?

Mayur Gupta currently works at Kraken as CMO. View the full profile including tools, team scope, and professional background on Growth.Talent.

CMO at Kraken, formerly led growth at Spotify and marketed at USA Today

Community ProfileC-Level

Mayur Gupta is CMO at Kraken. C-Level growth professional. Mayur Gupta is the CMO at Kraken, one of the world's largest crypto platforms. View full profile, professional background, and request an introduction on Growth.Talent.

Kraken

early-stage500+ employees

About Mayur Gupta

Mayur Gupta is the CMO at Kraken, one of the world's largest crypto platforms. He previously led growth at Spotify, served as CMO at Freshly (acquired by Nestlé), and led marketing and business transformation at Gannett USA Today Network. He was also the first chief marketing technologist at Kimberly-Clark. Gupta began his career as a C++ developer at Sapient before transitioning to product management and marketing. He believes that in product-led companies, brand is built first by product quality and users, with marketing serving to enhance rather than create the foundation.

Mayur Gupta's Professional Details

Seniority

C-Level

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Growth.Talent Profile

Mayur Gupta on Why Brand Versus Performance Is a False Choice

The Kraken CMO who led growth at Spotify believes the greatest mistake in marketing was splitting brand from performance. His framework for product-led growth engines starts with data, not campaigns.

20Growth (20VC)

Inside Kraken's $1.5BN Growth Playbook

53 min

Read key takeaways →Listen on 20Growth (20VC)↗