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Lauryn Isford, Head of Growth at Airtable

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Lauryn Isford is Head of Growth at Airtable.. View full profile, professional background, and request an introduction on Growth.Talent.

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Airtable
early-stage

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Lauryn Isford on Why Activation Rates Should Be Lower (Not Higher)

Most growth leaders chase high activation rates. Lauryn Isford, who rebuilt Airtable's onboarding and drove a 20% lift, argues the opposite: lower is often better, experiments are expensive, and tooltips are mostly dead weight.

Lenny's Podcast

Mastering Onboarding

64 min

Open Growth Roles at Airtable

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Lauryn Isford is Head of Growth at Airtable.

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Lauryn Isford currently works at Airtable as Head of Growth.

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