Lauryn Isford, Head of Growth at Airtable
Head of Growth at Airtable specializing in onboarding and activation optimization
Lauryn Isford is Head of Growth at Airtable. Director growth professional with expertise in Airtable, Airtable Forms. Lauryn Isford is Head of Growth at Airtable, where she led a team that drove a 20% lift in activation rate through onboarding optimization. View full profile, professional background, and request an introduction on Growth.Talent.
About Lauryn Isford
Lauryn Isford is Head of Growth at Airtable, where she led a team that drove a 20% lift in activation rate through onboarding optimization. Previously, she was a Product Growth Lead at Facebook (Meta), working on user growth, internet.org, and growth of Facebook in India. Before Facebook, she led growth for Blue Bottle's e-commerce business. She believes that experimentation should primarily be used as a risk mitigation tactic rather than a default process, and that teams should spend more time understanding customer needs before shipping.
Lauryn Isford's Professional Details
Seniority
Director
Lauryn Isford's Tools & Stack
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Podcast Appearances & Insights
Lauryn Isford on Why Activation Rates Should Be Lower (Not Higher)
Most growth leaders chase high activation rates. Lauryn Isford, who rebuilt Airtable's onboarding and drove a 20% lift, argues the opposite: lower is often better, experiments are expensive, and tooltips are mostly dead weight.
Open Growth Roles at Airtable
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Frequently Asked Questions about Lauryn Isford
What does Lauryn Isford do?
Lauryn Isford is Head of Growth at Airtable.
Where does Lauryn Isford work?
Lauryn Isford currently works at Airtable as Head of Growth.
How to contact Lauryn?
You can request a warm introduction to Lauryn Isford through Growth.Talent.
What tools does Lauryn Isford use?
Lauryn Isford uses Airtable, Airtable Forms.
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