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Emma Robinson / Kristine Segrist, Head of B2B Marketing at Canva;

Head of B2B Marketing at Canva driving enterprise growth and customer marketing

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Emma Robinson / Kristine Segrist is Head of B2B Marketing at Canva;. Director growth professional. Emma Robinson leads B2B marketing at Canva, focusing on go-to-market, customer marketing, and growth for enterprise products. View full profile, professional background, and request an introduction on Growth.Talent.

Canva;

early-stage51-200 employees

About Emma Robinson / Kristine Segrist

Emma Robinson leads B2B marketing at Canva, focusing on go-to-market, customer marketing, and growth for enterprise products. She works closely with the sales team on a 50/50 attribution model and manages pipeline contribution through ROI-focused campaigns. Emma believes that strict boundaries between B2B and B2C marketing are outdated, as people move fluidly between different spheres of their lives and experience brands holistically.

Emma Robinson / Kristine Segrist's Professional Details

Seniority

Director

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Emma Robinson and Kristine Segrist on Canva's B2B and Consumer Growth Engine

Most companies treat B2B and B2C as separate kingdoms with strict borders. At Canva, two marketing leaders run the business as "two parts of a whole"—and the result is a $3 billion revenue engine with zero attribution finger-pointing.

Dave Gerhardt Show

The Strategy Behind Canva's B2B Growth

54 min

Read key takeaways →Listen on Dave Gerhardt Show↗

Growth Team at Canva;

View company →

Georgia Vidler

Former Head of Product

Open Growth Roles at Canva;

SMB Community Manager, 12 Month Contract

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Frequently Asked Questions about Emma Robinson / Kristine Segrist

What does Emma Robinson / Kristine Segrist do?

Emma Robinson / Kristine Segrist is Head of B2B Marketing at Canva;.

Where does Emma Robinson / Kristine Segrist work?

Emma Robinson / Kristine Segrist currently works at Canva; as Head of B2B Marketing.

How to contact Emma?

You can request a warm introduction to Emma Robinson / Kristine Segrist through Growth.Talent.

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