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Ed Baker, Angel Investor and Growth Advisor at Uber / Facebook

Former VP Product & Growth at Uber and Facebook, now angel investor and growth advisor

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Ed Baker is Angel Investor and Growth Advisor at Uber / Facebook. VP growth professional. Ed Baker is an angel investor and growth advisor to startups including Lime, Zwift, Whoop, Crimson Education, GoPeer, and Playbook. View full profile, professional background, and request an introduction on Growth.Talent.

About Ed Baker

Ed Baker is an angel investor and growth advisor to startups including Lime, Zwift, Whoop, Crimson Education, GoPeer, and Playbook. He served as VP of Product and Growth at Uber from 2013 to 2017 during a period of hypergrowth, and was head of international growth at Facebook after the company acquired Friend.ly, a startup he co-founded that grew to 25 million users. He believes that startups should focus on achieving product-market fit before building growth teams, as growth expertise should fuel an already successful product rather than help find product-market fit.

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Ed Baker on Why Growth Leaders Should Do Less, Not More

At Uber, Ed Baker found that 1 or 2 initiatives each year drove more growth than hundreds of other experiments combined. His approach: obsessive focus on the North Star metric and the discipline to ignore everything else.

20Growth (20VC)

Five Key Functions of a Growth Team

50 min

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Ed Baker is Angel Investor and Growth Advisor at Uber / Facebook.

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Ed Baker currently works at Uber / Facebook as Angel Investor and Growth Advisor.

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