Archie Abrams, VP Product & Head of Growth at Shopify
VP Product & Head of Growth at Shopify leading 600+ person organization
Archie Abrams is VP Product & Head of Growth at Shopify. VP growth professional. Archie Abrams is VP of Product and Head of Growth at Shopify, where he leads an organization of over 600 people across product, design, engineering, data, operations, and growth marketing. View full profile, professional background, and request an introduction on Growth.Talent.
About Archie Abrams
Archie Abrams is VP of Product and Head of Growth at Shopify, where he leads an organization of over 600 people across product, design, engineering, data, operations, and growth marketing. He oversees growth strategy for a platform that powers approximately 10% of US e-commerce and generated $235 billion in GMV in 2023. He believes that optimizing for long-term value through lower barriers to entry is more effective than traditional short-term retention metrics, advocating for extended experiment holdouts to reveal true business impact.
Archie Abrams's Professional Details
Seniority
VP
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Podcast Appearances & Insights
The Archie Abrams Playbook for Building Growth Teams That Think in Decades
Most growth teams obsess over retention. Archie Abrams at Shopify does the opposite—he lowers barriers, welcomes churn, and waits years to measure what actually worked.
Lenny's Podcast
Breaking the rules of growth: Shopify bans KPIs
78 min
Growth Team at Shopify
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What does Archie Abrams do?
Archie Abrams is VP Product & Head of Growth at Shopify.
Where does Archie Abrams work?
Archie Abrams currently works at Shopify as VP Product & Head of Growth.
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