April Dunford, Positioning Expert at Independent
Positioning expert helping B2B companies differentiate and win markets
April Dunford is Positioning Expert at Independent. C-Level growth professional. April Dunford is the author of two bestselling books, Obviously Awesome and Sales Pitch, and runs an independent consulting practice helping companies define their unique product value. View full profile, professional background, and request an introduction on Growth.Talent.
About April Dunford
April Dunford is the author of two bestselling books, Obviously Awesome and Sales Pitch, and runs an independent consulting practice helping companies define their unique product value. She previously held marketing and operations executive roles at IBM and Nortel before transitioning to consulting. She believes that traditional storytelling structures taught to marketers don't work for sales, and that positioning must answer "why pick you over the other guys" rather than just "what's so great about you."
April Dunford's Professional Details
Seniority
C-Level
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Podcast Appearances & Insights
April Dunford on Why Sales Pitches Fail (And How Positioning Fixes Them)
The author of Obviously Awesome believes most companies are building their sales stories on foundations of sand—and that marketers have been teaching salespeople the wrong narrative structure for decades.
Breakout Growth Podcast
April Dunford on Positioning for Growth
62 min
Growth Team at Independent
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What does April Dunford do?
April Dunford is Positioning Expert at Independent.
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April Dunford currently works at Independent as Positioning Expert.
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