Alex Schultz, CMO and VP of Analytics at Meta
CMO and VP of Analytics at Meta, scaling growth teams and products
Alex Schultz is CMO and VP of Analytics at Meta. C-Level growth professional. Alex Schultz is CMO and VP of Analytics at Meta, where he leads central growth teams that support Facebook, Instagram, WhatsApp, and Reality Labs. View full profile, professional background, and request an introduction on Growth.Talent.
About Alex Schultz
Alex Schultz is CMO and VP of Analytics at Meta, where he leads central growth teams that support Facebook, Instagram, WhatsApp, and Reality Labs. He joined Meta when the company's North Star was to connect the world online and has overseen growth strategies across Meta's product ecosystem. He believes all marketing is performance marketing and that retention is the only metric that matters pre-product market fit.
Alex Schultz's Professional Details
Seniority
C-Level
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Podcast Appearances & Insights
Alex Schultz: Why All Marketing Is Performance Marketing
The Meta CMO who runs analytics believes every company hires growth teams too early, most North Stars are actually broken, and the idea of one-person companies is less crazy than you think.
20Growth (20VC)
Meta CMO on Founder Marketing Playbook
70 min
Growth Team at Meta
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Frequently Asked Questions about Alex Schultz
What does Alex Schultz do?
Alex Schultz is CMO and VP of Analytics at Meta.
Where does Alex Schultz work?
Alex Schultz currently works at Meta as CMO and VP of Analytics.
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