The Challenge
VML is a WPP powerhouse working with blue-chip brands like Coca-Cola, Microsoft, and Ford. You'll own social strategy for enterprise clients, building communities and driving measurable growth across Meta, TikTok, LinkedIn, and emerging platforms.
Your Mission
Audit and optimize existing social accounts; establish baseline metrics and reporting framework
Launch 2-3 integrated social campaigns aligned to client business objectives with clear KPIs
Build and document content calendar process; establish approval workflows with creative and strategy teams
Achieve 15-20% engagement rate improvement across managed accounts through audience analysis and content optimization
Scale organic reach by 40-60% through community growth strategies and trend-jacking opportunities
Deliver quarterly business impact reports showing social's contribution to lead generation or sales lift
Lead paid social strategy across Meta/TikTok; manage $50K+ in monthly ad spend with clear ROAS targets
Mentor junior team members on content creation and community management best practices
KPIs You'll Own
Engagement Rate
Track likes, comments, shares, saves as % of impressions; target 3-5% for organic content
Community Growth
Monthly follower acquisition rate and net new audience size across all platforms
Content Performance
Video views, click-through rates, and conversion metrics by content type and platform
Paid Campaign ROAS
Return on ad spend across Meta, TikTok, LinkedIn campaigns; target 3:1 minimum
Response Time
Average time to respond to community comments and DMs; target <4 hours during business hours
Tools & Stack
Your Team
Your Manager
Not specified; likely Creative Director or Head of Digital
Current Team
Creative team, paid media specialists, strategy team
New role
The Package
Salary
$45K-$65K base
Remote
On-site in Bogotá, Colombia with hybrid flexibility mentioned
Benefits & Perks
Company Intelligence
VML is a leading creative agency owned by WPP, combining brand experience, customer experience, and commerce to drive growth for Fortune 500 brands. Recognized as a Leader in the Forrester Wave for marketing creative, content, and commerce services. Operates across 55+ markets with 26,000 talented people.
Team Size
26000
Customers
Coca-ColaMicrosoftFordAstraZenecaColgate-PalmoliveDellNestléWendy's
Culture
Human-first, award-winning creative culture focused on innovation and measurable business impact
Is This Role For You?
- You've managed 3+ social accounts simultaneously with proven engagement and growth metrics
- You're fluent in Spanish and English; comfortable navigating Colombian and broader LATAM markets
- You obsess over data—every post gets tested, measured, and optimized based on performance
- You thrive in fast-paced agency environments juggling multiple client timelines and stakeholders
- You're looking for 100% remote; this is on-site in Bogotá
- You lack hands-on experience managing social accounts; theory-only backgrounds won't cut it
- You treat social as a posting schedule instead of a strategic growth channel
Interview Process
Initial Screening
HR phone call to confirm experience, Colombian location fit, and salary expectations
Portfolio Review
Present 2-3 campaigns you've run; be ready to explain strategy, results, and lessons learned
Hiring Manager Interview
1-on-1 with direct manager covering social strategy approach, crisis management, and team collaboration
Team Round
Meet creative and paid media stakeholders; discuss cross-functional workflows
Interested in this role?
Apply now and hear back within days, not weeks.
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About Social Media Roles
Social media professionals build and manage a brand's presence across platforms like Instagram, TikTok, LinkedIn, X, and YouTube. The best ones are equal parts creative, analytical, and community-driven.