What you'll do
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help, our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
What You'll Do Here:
Monitor all brand social channels (which could include, but are not limited to: Facebook, Instagram, Twitter, TikTok, Pinterest, LinkedIn, YouTube, Twitch,Reddit) on a daily basis.
Oversee ongoing measurement and data analysis to ensure regular performance reports adhere to a high standard of excellence and provide valuable insights on results
Work with creative and strategy team to ideate and develop dynamic and engaging content as well as content calendars according to strategies implemented for each brand within portfolio
Facilitate all proactive and reactive engagement and community building as needed
Ensure a seamless execution for all content and client campaigns and ensure fail safe processes are in place for quality assurance
Understand marketing initiatives, strategic positioning, and target audience
Lead creative presentations of approved work to clients/ team members when required.
Stay on top of all trends, competitive work, and maintain best industry practices
Support and act as back-up for key community management programs where/when needed
Manage crisis situations efficiently and effectively across different social media platforms
Assist in oversight of community managers in order to help them level-up their skills
Develop and create platform-native content (including copy, visuals, and short-form video) that supports ongoing community engagement, reactive moments, and campaign amplification.
What You'll Need To Have:
4+ years of social media management and a proven track record of growing engaged communities across platforms
Strong communication, analytical, and problem solving skills
Experience building brands on social media - a proven track record building accounts and driving engagement
Passion for creating and executing on strategy
Experience with social media scheduling tools (Sprout Social, Sprinklr, Hootsuite)
Experience with social listening platforms (Brandwatch, Sprinklr, etc.)
A desire to stay on top of trends and learn more
Must have a university degree, or college diploma, in a relevant field such as marketing, business, public relations, communications, and/or have equivalent work experience.
This role has an annual salary range of $70,000 to $80,000 CAD.
This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.
Compensation Philosophy:
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
AI in Recruitment:
Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates, our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews. DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Ready when you are
Interested in this role?
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Context
About Social Media roles
Social media professionals build and manage a brand's presence across platforms like Instagram, TikTok, LinkedIn, X, and YouTube. The best ones are equal parts creative, analytical, and community-driven.