The Challenge
Lapeyre, a major French home improvement retailer, is building its social presence across 5+ platforms. You'll be the creative force behind their daily content strategy, working directly with the social media lead to grow engagement and drive acquisition through authentic, platform-native content.
Your Mission
Master Lapeyre's brand voice and content pillars across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Pinterest
Own the editorial calendar: build, track, and optimize weekly content themes aligned with campaigns and seasonal trends
Ship 30+ pieces of original social content (posts, stories, reels, pins) with copywriting and basic creative direction
Establish baseline performance benchmarks for each platform and identify top-performing content formats
Deliver 100+ published pieces of social content with measurable engagement growth (target: 15-25% month-over-month)
Lead competitive and trend analysis reports monthly, surfacing 5+ actionable insights per cycle
Execute 3-5 influencer collaborations end-to-end, from brief to performance reporting
Build and present quarterly social performance dashboard with platform-specific KPIs and strategic recommendations
KPIs You'll Own
Content Engagement Rate
Track likes, comments, shares, and saves per platform to identify winning formats and messaging
Follower Growth Rate
Monitor net new followers and follower churn across all platforms, benchmarked monthly
Content Output Velocity
Measure number of pieces created and published per week to maintain editorial calendar consistency
Influencer Campaign ROI
Track reach, engagement, and attributed clicks/conversions from influence partnerships
Audience Sentiment
Monitor comment tone and UGC to measure brand perception shifts
Tools & Stack
Your Team
Your Manager
Responsable Social Media & Chef de Projet Social Media
Current Team
CRM/Acquisition and Social Media & Influence team
New internship role to support growing social demands
The Package
Salary
€1,200-€1,500/month gross
Remote
On-site, Courbevoie (92), Île-de-France
Benefits & Perks
Company Intelligence
Lapeyre is a leading French home improvement and décor retailer with significant physical and digital presence. The company is modernizing its digital acquisition strategy with heavy investment in social commerce and community engagement.
Is This Role For You?
- You're a Master's student (Bac+3/4) obsessed with social media culture and platform mechanics—you actually know how TikTok's FYP works
- You can write punchy copy and have a POV on what makes content shareable vs. scrolled past
- You're organized enough to manage multiple editorial calendars without losing your mind
- You genuinely care about home, interior design, or renovation and can speak that language authentically
- You treat social media as a checkbox—you need to actually enjoy community building and content creation
- You can't write clearly or have spotty grammar; Lapeyre's audience is discerning
- You need full remote work; this is on-site in Courbevoie with no flexibility
Interview Process
Initial screening
Phone/video call with HR to confirm availability, location, and motivation
Social media assessment
Review your personal social profiles and analyze 2-3 sample posts you'd create for Lapeyre
Team interview
Meet the Responsable Social Media and Acquisition lead to discuss strategy, tools, and collaboration style
Reference check
Verify academic performance and any prior marketing/content work
Interested in this role?
Apply now and hear back within days, not weeks.
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About Social Media Roles
Social media professionals build and manage a brand's presence across platforms like Instagram, TikTok, LinkedIn, X, and YouTube. The best ones are equal parts creative, analytical, and community-driven.