What you'll do
Accountabilities
Monitor X trends, conversations, breaking news, memes, competitors, and influential accounts to identify opportunities for timely and relevant content.
Build and maintain an active presence within the Crypto Twitter community through thoughtful, entertaining, and strategic replies.
Develop relationships with influencers, creators, brands, users, and other relevant members of the crypto ecosystem.
Create engaging social content that reflects the brand voice, communicates product value, and resonates with the target community.
Collaborate with marketing and product teams to translate product launches, campaigns, and initiatives into compelling content for X.
Develop social copy, memes, and other creative formats designed to increase engagement, awareness, and community participation.
Stay highly responsive to rapidly developing conversations and news, adapting working hours when necessary to capitalize on important moments.
Contribute ideas and expertise across broader marketing initiatives where additional strengths in content, social, or creative marketing can add value.
Help continuously refine the brand's voice, tone, and social media strategy based on community feedback, performance, and emerging trends.
Requirements
Deep understanding of social media platforms, trends, formats, and community-building principles.
Strong knowledge of cryptocurrency, blockchain, and Crypto Twitter culture, with genuine familiarity with the community and its language.
Demonstrated experience building, managing, or actively engaging a social media following on X.
Strong social copywriting skills and the ability to create concise, entertaining, culturally relevant content.
Experience creating memes and understanding the formats, humor, references, and conventions that perform well within online crypto communities.
Strong awareness of current crypto narratives, influential personalities, projects, communities, and industry developments.
Ability to identify opportunities quickly and respond to fast-moving conversations without compromising quality or brand alignment.
Strong communication, creativity, judgment, and community engagement skills.
Ability to work independently, take ownership, and adapt priorities in a rapidly changing environment.
Basic graphic design and video editing skills are a plus.
Experience creating content for Instagram, TikTok, Facebook, Reddit, or other social platforms is a plus.
Additional marketing capabilities, such as content writing or broader content strategy, are also welcome.
Benefits
Opportunity to take ownership of the X presence and voice of a growing crypto platform.
Exposure to a fast-moving international crypto environment and a large, engaged user community.
Opportunities for professional growth and career progression within a growing marketing organization.
Ability to contribute across multiple marketing disciplines based on your strengths and interests.
Flexible working arrangements, with the role available on a full-time or part-time basis.
Remote working opportunity.
Exposure to an innovative crypto product used by more than 1 million monthly active users.
Opportunity to work alongside a growing team of crypto and marketing professionals.
Inclusive workplace committed to equal opportunity, diversity, and professional development.
How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
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Context
About Social Media roles
Social media professionals build and manage a brand's presence across platforms like Instagram, TikTok, LinkedIn, X, and YouTube. The best ones are equal parts creative, analytical, and community-driven.