Senior Associate, Integrated Search (SEM/SEO/GEO)

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships, all united by our pioneering agentic marketing platform, WPP Open, we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Overview of job

WPP media is looking for a talented Integrated Search (SEM/SEO/GEO) Sr Executive to be based in Malaysia. You will work extensively on SEO/GEO projects and ensure a quality output to clients in terms of increasing their visibility in AI searches and drive quality traffic and conversion through audit and optimizations

3 best things about the job:

• Fostering entrepreneurial spirit, Accountable for growing businesses & delivering commitment.

• Chance to service the best brands in each verticals.

• Opportunities to work with the best people from the media industry.

Responsibilities of the role:

• Take the lead role in medium to large SEO/GEO projects and work closely with Integrated search manager and leads to implement aligned strategies.

• Develop innovative new approaches to maximize clients’ website strategies success.

• PPC Campaign Management: Manage, optimize, and report on PPC campaigns across multiple platforms (Google Ads, Bing, etc.), ensuring effective ad spend management and conversion tracking.

• Performance Analytics & Reporting: Analyze the performance of both SEO and SEM initiatives using tools like Google Analytics, Google Search Console, and SEMrush. Provide actionable insights and reports to stakeholders.

• Review and implement strategic changes for SEO/GEO clients and team on an ongoing basis.

• To test, understand and use WPP Media’s proprietary software to create tracking and reporting solutions for our clients.

• Utilise Google Analytics or any other third party software as a secondary or tertiary technology solutions.

• Keyword and Competitor Research.

• Create and optimise campaign strategies for clients.

• Website & Gen AI audits and complete competitor analysis using a variety of tools.

• Support the management and accountability for the delivery of all SEO/GEO campaigns.

• Keep abreast of algorithm changes and the impact on clients’ SEO/GEO strategies.

• Create and or update SEO/GEO product procedures where applicable & supporting documentation & keep this information updated as the market & technology changes.

• To keep up to date with the SEO/GEO changes & the latest practices & procedures for website optimisation & feed this information back into our products & our people.

• Educate internal teams and clients on SEO/GEO developments and the evolution of WPP Media’s SEO/GEO offering.

• Overall management and accountability for the delivery of WPP Media’s SEO/GEO campaigns / projects.

• Regular client reporting.

What you will need:

• A solid understanding and working knowledge of HTML, XML and Schema.

• Working knowledge of how LLMs work and how the visibility and citations can be tracked and improved

• Understanding and working knowledge of web languages ie: PHP, ASP, .NET. CSS, JavaScript, MySQL Databases.

• Working knowledge industry standard CMS systems (Magento, Adobe CQ5 etc.).

• Demonstration of web standards (w3c).

• Understanding of website architecture, link structure, Meta tags, keyword ratios, proper image optimization, and sitemaps.

• Understanding of off-page asset analysis and backlink analysis utilizing proper research softwares.

• Working knowledge of web server environments and Cpanel operations (Windows, Linux).

• A creative and inquisitive mind, showcasing creative thinking to develop strong social/content idea strategies.

• An excellent work ethic, problem solving and proficient time management skills.

• The ability to collaborate and develop strong relationships with clients and colleagues around the business.

• Awareness of content opportunities and developments around the industry utilizing proper research tools and the ability to share knowledge accordingly.

• 2-4 years of experience working on SEO or GEO projects.

• Experience on tools like SEM Rush, Ahrefs, Screaming Frog, Morse AI, Evertune or similar products

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