The Challenge
Webconversion is a B2B digital marketing agency obsessed with qualified lead generation. They need an SEO/GEO strategist to own visibility and performance for demanding clients (PMEs to ETIs). You'll be the go-to SEO brain—auditing, optimizing, reporting, and actually moving the needle on business outcomes.
Your Mission
Complete technical and semantic SEO audits for 3-4 client sites using Search Console, Ahrefs, and Screaming Frog; deliver actionable roadmaps
Set up automated SEO performance tracking and reporting dashboards for key clients; establish baseline metrics
Launch 2-3 netlinking campaigns with clear link-building strategies aligned to client business goals
Create 5+ SEO-optimized content briefs for B2B clients; validate content strategy with internal team
Own full SEO strategy lifecycle for 5-6 B2B clients; demonstrate measurable organic traffic growth (15%+ target)
Build repeatable GEO and local SEO playbook; implement for 2+ multi-location clients
Establish yourself as the SEO advisor in client meetings; lead strategy workshops and roadmap planning
Contribute to agency thought leadership: create case studies, competitive analyses, and SEO trend insights
KPIs You'll Own
Organic Traffic Growth
Month-over-month percentage increase in organic sessions for assigned client portfolio.
Keyword Rankings
Number of target keywords ranking in top 10 and top 20 positions; tracked in Semrush/Ahrefs.
Lead Volume from Organic
Qualified leads generated from organic search for B2B clients; tied directly to business impact.
Client Satisfaction
Feedback on strategy clarity, reporting quality, and responsiveness during monthly review calls.
Tools & Stack
Your Team
Your Manager
Not specified; likely SEO/Marketing Director at Webconversion
Current Team
Multi-discipline B2B digital marketing team based in Lyon
New hire to scale SEO/GEO practice and manage growing client base
The Package
Salary
€38K-€50K base
Remote
On-site (Lyon 6, Métro Foch); 1 day remote/week permitted
Benefits & Perks
Company Intelligence
Webconversion is a B2B digital marketing agency laser-focused on qualified lead generation. They partner with demanding PMEs, scale-ups, and ETIs on measurable growth challenges: lead quality, marketing/sales alignment, and tool optimization (CRM, marketing automation). Strategy + execution + results is their north star.
Customers
PMEs, scale-ups, ETIs in B2B space
Culture
Results-obsessed, business-minded, hands-on; balanced approach between strategy and execution
Is This Role For You?
- You have 3+ years of hands-on SEO (technical + semantic) with B2B clients or similar portfolio
- You're fluent with industry tools (Search Console, Semrush, Ahrefs, Screaming Frog) and use them to make decisions
- You speak business: you connect SEO initiatives to lead volume, pipeline, and revenue impact
- You're comfortable owning end-to-end client relationships—audits, strategy, execution, and reporting
- You're SEO-only and uncomfortable discussing business outcomes, ROI, or lead generation metrics
- You need full remote work or flexibility; this role is on-site in Lyon with only 1 day/week WFH
- You haven't managed B2B SEO campaigns or led projects; this is hands-on consulting, not junior execution
Interview Process
Initial Screening
Phone/video call to validate SEO experience depth, B2B portfolio, and tool proficiency
Technical Deep Dive
Case study walkthrough: present a past SEO audit, strategy, and results; discuss methodology
Client Scenario
Discuss how you'd approach a real B2B lead generation SEO challenge; assess business thinking
Team Meeting
Meet marketing/leadership team; discuss culture fit, collaboration style, and growth expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About SEO Roles
SEO professionals drive organic traffic by optimizing website content, technical infrastructure, and link-building strategy. They combine technical skills with content strategy to rank for high-intent keywords.