The Challenge
Nutripure is a fast-growing French nutritional supplements brand on a mission to dominate organic search. You're stepping in as interim SEO & Affiliate lead for 5 months—not babysitting, but steering a ship at full throttle through algorithm updates and scaling acquisition across multiple markets.
Your Mission
Stabilize organic traffic post-handover: audit current SEO health, identify any Core Update vulnerabilities, and deploy immediate fixes across technical, on-page, and semantic layers
Map and optimize AI Overview visibility: audit Nutripure's presence in Google AI Overviews and conversational search, implement adaptation strategy, and establish tracking framework
Establish daily/weekly reporting cadence: build dashboards tracking organic KPIs (traffic, rankings, revenue attribution) for executive stakeholder management
Audit and realign agency/affiliate partnerships: review netlinking, content, and affiliate ROI—cut underperformers, invest in winners
Deliver 15-20% organic traffic growth: execute on-page, technical, and off-page roadmap across all French and international markets
Scale affiliate channel: optimize commission structures, recruit high-intent partners, and track incremental revenue contribution
Launch 2-3 test concepts for new visitor acquisition: identify whitespace keywords/segments and run pilot campaigns
Prepare seamless handover: document strategy, audit findings, and growth playbooks for permanent role takeover
KPIs You'll Own
Organic traffic (sessions)
Daily/weekly monitoring of total organic visitors; benchmark against prior year and post-update baseline.
Keyword rankings & visibility
Track positions for priority keywords across French and international markets; measure visibility index month-over-month.
Organic revenue/CA
Revenue attribution from organic channel; calculate ROI of SEO investment vs. paid channels.
Core Web Vitals & crawl health
Technical SEO scorecard: track LCP, CLS, FID, crawl errors, and indexation rate weekly.
Affiliate revenue contribution
Track affiliate-driven sales, commission spend, and ROAS by partner and campaign.
AI Overview impressions & CTR
Monitor visibility in Google AI Overviews and conversational search; measure traffic impact vs. traditional SERP.
Tools & Stack
Your Team
Your Manager
Director of Ecommerce
Current Team
4-person internal SEO team + external agencies (netlinking, tools, partners)
Backfill—covering maternity leave of current SEO Director for 5 months
The Package
Salary
€45K-€55K base
Remote
On-site only—Toulouse, France
Benefits & Perks
Company Intelligence
Nutripure is a fast-growing French nutritional supplements brand focused on sports and wellness. They're built on transparency, clean formulas, rigorous sourcing, and a mission to deliver quality health products. The team is collaborative, engaged, and driven by collective performance.
Customers
Health-conscious athletes and fitness enthusiasts in France and expanding international markets
Culture
Benevolent, engaged, passionate, innovation-focused; no corporate fluff
Is This Role For You?
- You've led SEO at scale (ecommerce, 10M+ annual organic sessions) and can handle crisis management (algorithm updates, traffic drops)
- You're obsessive about data: you live in GSC, GA4, ranking tools, and can translate traffic/revenue trends into strategy in real time
- You thrive managing teams and agencies—you push back on mediocre work and build high-performing partnerships
- You're curious about emerging search: AI Overviews, conversational AI, and new distribution channels aren't buzzwords to you—they're growth levers
- You need a permanent role or equity upside—this is a 5-month interim assignment
- You're uncomfortable with on-site work in Toulouse (no remote flexibility mentioned)
- You lack hands-on SEO expertise: you need to audit technical issues, write briefs, and challenge agencies—this isn't a pure management/strategy play
Interview Process
Initial screening
Hiring manager or Ecommerce Director—background on SEO leadership, international market experience, and crisis management examples
SEO technical audit deep-dive
Walk through a real site audit you've done; discuss your approach to diagnosing traffic drops and ranking issues
Team & stakeholder management
Case study on managing agencies, cross-functional teams, and communicating SEO impact to non-technical executives
Strategy presentation
Present your first 90-day plan for Nutripure—organic growth priorities, team structure, quick wins, and risks
Interested in this role?
Apply now and hear back within days, not weeks.
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About SEO Roles
SEO professionals drive organic traffic by optimizing website content, technical infrastructure, and link-building strategy. They combine technical skills with content strategy to rank for high-intent keywords.