Sr. Manager, SEO/AEO

Accountabilities:

• Own the end-to-end SEO and AEO strategy, developing and executing a roadmap that transforms organic search into a scalable source of qualified pipeline and revenue.

• Define and manage performance targets for organic-sourced leads, pipeline contribution, and revenue influence, reporting results through clear business-focused metrics.

• Build comprehensive keyword architectures aligned to buyer intent, customer journeys, conversion potential, and market opportunities across multiple target segments.

• Develop and implement Answer Engine Optimization strategies to improve visibility and citations across AI-powered search experiences, including conversational and generative search platforms.

• Establish technical SEO requirements, including schema markup, Core Web Vitals improvements, crawlability, indexing health, internal linking structures, and site architecture enhancements.

• Conduct ongoing technical audits, prioritize optimization initiatives based on business impact, and collaborate with implementation teams to execute improvements.

• Create detailed content strategies and content briefs that align search intent, conversion goals, technical requirements, and authority-building objectives.

• Monitor search performance, competitive positioning, AI citation visibility, keyword trends, and conversion metrics to continuously refine growth strategies.

• Partner with leadership to provide quarterly roadmap updates and strategic recommendations that connect search performance directly to business outcomes.

Requirements

• 5+ years of experience in SEO leadership roles within B2B SaaS, industrial technology, manufacturing technology, or similarly complex business environments.

• Demonstrated success building and scaling organic search programs that generate measurable pipeline, revenue, and business growth.

• Strong expertise in technical SEO, including schema markup, Core Web Vitals, crawl budget optimization, log file analysis, indexing management, and JavaScript rendering considerations.

• Proven ability to connect keyword strategy, content performance, and organic traffic growth directly to lead generation and sales outcomes.

• Experience developing and executing Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), or similar AI-focused search strategies.

• Advanced proficiency with SEO and analytics platforms such as Google Search Console, Google Analytics 4, SEMrush, Ahrefs, and marketing attribution tools.

• Strong analytical and problem-solving skills, with the ability to interpret complex datasets and translate insights into actionable strategies.

• Experience collaborating with content creators, web developers, and marketing stakeholders to execute integrated search initiatives.

• Familiarity with CRM and marketing automation platforms such as HubSpot and Salesforce is preferred.

• Experience within industrial, manufacturing, predictive maintenance, IIoT, or related technical industries is highly desirable.

• Excellent communication skills, strategic thinking, and the confidence to influence stakeholders using data-driven recommendations.

• Must be authorized to work in the United States without current or future sponsorship requirements.

Benefits

• Competitive compensation package.

• Equity or stock option opportunities.

• Flexible work schedule within a remote-first environment.

• Comprehensive healthcare and benefits coverage.

• Retirement savings plan with company matching contributions.

• Unlimited paid time off (PTO).

• Opportunity to build and own a high-impact growth channel with significant business visibility.

• Collaborative and entrepreneurial culture focused on innovation and continuous growth.

• Access to a talented, distributed team working across the United States and Canada.

• Meaningful career development opportunities within a rapidly scaling organization.

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