Analista de SEO Sênior

Accountabilities:

• Design and lead comprehensive SEO content strategies, from keyword research and planning to execution and measurement of organic revenue impact.

• Develop scalable AI-assisted content workflows, including research, content briefs, drafting support, E-E-A-T reviews, optimization, and content refresh processes.

• Optimize content for emerging search experiences, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), improving visibility across AI-powered search platforms.

• Analyze and combine data from Google Search Console, GA4, and internal conversion metrics to identify meaningful growth opportunities beyond traffic volume.

• Manage technical SEO initiatives, including crawling, indexing, rendering, structured data, and website performance improvements.

• Conduct competitive analysis, benchmarking, and keyword research to identify market opportunities.

• Build and automate SEO processes using scripts, AI agents, and productivity tools to improve efficiency and scalability.

• Partner with developers to define technical requirements, validate implementations, and ensure SEO best practices are incorporated into products and platforms.

• Support the development of tools and solutions that improve user acquisition and digital growth.

• Monitor SEO performance indicators and communicate insights, recommendations, and strategic opportunities to stakeholders.

• Contribute to SEO initiatives across platforms such as Google Discover, Google News, YouTube, and app stores.

Requirements

• Extensive experience managing SEO content projects at scale, with a strong focus on organic traffic growth and conversion results.

• Practical experience using artificial intelligence tools in daily workflows, including prompt engineering, AI automation processes, and evaluation of AI-generated outputs.

• Strong knowledge of the three main SEO pillars: on-page, technical, and off-page SEO, including crawling, indexing, rendering, and link building.

• Advanced proficiency with SEO tools such as Semrush, Ahrefs, Screaming Frog, Google Search Console, and Google Analytics 4.

• Strong understanding of SEO analytics, keyword research, competitor analysis, and performance measurement.

• Knowledge of GEO/AEO, semantic SEO, entities, topics, structured data, and content optimization for large language models.

• Experience applying E-E-A-T and YMYL principles, especially for sensitive industries such as finance.

• Proven experience with Google Discover and Google News optimization strategies.

• Strong knowledge of WordPress and end-to-end content strategies.

• Advanced Excel or Google Sheets skills.

• Experience with YouTube SEO and App Store Optimization (ASO).

• Familiarity with HTML and JavaScript is considered an advantage.

• Experience with AI tools and platforms such as Claude Code, n8n, GPT, or similar technologies is a plus.

• Knowledge of product management, inbound marketing, Google Data Studio, and financial websites is considered an advantage.

• English proficiency is a plus.

• Strong analytical thinking, ownership mindset, communication skills, and ability to collaborate with cross-functional teams.

Benefits

• Flexible work model:

• Hybrid option for professionals based in Fortaleza/CE and metropolitan region or São Paulo/SP.

• Remote option for professionals located in other regions of Brazil.

• Meal and food allowance through iFood benefits card.

• Transportation allowance through iFood benefits card for eligible employees.

• Health insurance with full company coverage of the monthly fee (with co-participation).

• Access to TotalPass fitness and wellbeing programs.

• Access to health and discount platforms supporting personal wellbeing.

• Childcare assistance according to applicable agreements.

• Birthday day off to celebrate your special month.

• Birthday voucher benefit.

• Annual profit-sharing program (PPR).

• Flexible dress code and an inclusive, collaborative work environment.

• Opportunity to work on innovative digital growth initiatives using data, technology, and AI.

• Culture focused on diversity, autonomy, learning, and continuous improvement.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1