The Challenge
TRACTIAN is disrupting industrial maintenance with hardware + software. You'll own the entire commercial narrative—positioning, messaging, competitive intel, and sales enablement—that turns product innovation into closed deals.
Your Mission
Define and validate ICP and positioning for primary product area through 10+ customer and deal interviews
Build competitive battlecards and objection handling guides that AEs actually use in their daily workflow
Launch win/loss analysis program with at least 15 closed-won and 5 closed-lost interviews synthesized into messaging recommendations
Create core sales enablement toolkit: pitch deck, one-pagers, and demo framework for product area
Own end-to-end GTM for 2+ product launches with pre-launch segment focus and post-launch sales readiness validation
Establish quarterly competitive intelligence updates covering direct competitors, adjacent tools, and legacy solutions
Reduce sales cycle friction in top 3 deal-stuck scenarios through targeted content and sales training
Refine ICP definitions based on closed-won/lost analysis and ensure targeting alignment with demand gen and sales leadership
KPIs You'll Own
Sales Enablement Adoption Rate
% of AEs regularly using your materials in deals (target: 80%+ within 90 days of launch)
Win Rate by Segment
Track closed-won rate for ICP-aligned vs. non-aligned deals to validate positioning effectiveness
Launch Readiness Score
Pre-launch checklist completion across Product, Sales, and Enablement before GTM go-live
Competitive Win Rate
Win rate in head-to-head competitive deals using your battlecards and messaging
Deal Velocity Impact
Average sales cycle length before and after targeted objection handling content deployment
Tools & Stack
Your Team
Your Manager
VP of Marketing or Chief Marketing Officer (typical startup structure)
Current Team
Cross-functional marketing team: Product Marketing, Demand Generation, Customer Experience, Branding, Field Marketing; direct collaboration with Sales and Product teams
New role—growth-stage company expanding product marketing bench to match product launch velocity
The Package
Salary
$85K-$120K base
Equity
Likely equity package (standard for Series B+ growth-stage startup)
Remote
On-site, São Paulo, Brazil. No remote flexibility mentioned.
Benefits & Perks
Company Intelligence
TRACTIAN transforms industrial maintenance with a unified hardware + software platform that disrupts legacy systems. The company empowers frontline maintenance workers and delivers faster, smarter solutions for industrial operations. Growth-stage startup backed by strong market momentum in industrial tech.
Culture
Break boundaries, question convention, collaborate with top talent, drive real change. Founder-led, fast-moving, execution-focused.
Is This Role For You?
- You've shipped 2+ B2B SaaS product launches end-to-end and can prove sales adoption of your materials
- You love synthesizing messy deal data (win/loss, objections, competitive losses) into sharp, actionable messaging
- You're bilingual in Portuguese + English and can translate complex industrial/technical concepts for skeptical buyer personas
- You thrive as the connective tissue between Product, Sales, and Demand Gen—comfortable operating in ambiguity and driving alignment
- You're looking for a traditional corporate PMM role—this requires entrepreneurial hustle and direct revenue impact ownership
- You can't work on-site in São Paulo or don't speak fluent Portuguese and English
- You prefer demand gen or brand marketing over sales enablement and competitive positioning work
Interview Process
Screening Call
Recruiter or hiring manager discusses your PMM background, launch experience, and interest in industrial tech
Case Study / Work Sample
Likely ask you to walk through a past positioning, battlecard, or launch GTM plan you've owned
PMM Deep Dive
Interview with VP/CMO or senior PMM—expect questions on win/loss methodology, competitive intel, and sales enablement strategy
Cross-Functional Round
Chat with Sales leadership and/or Product to assess collaboration style and ability to influence without authority
Founder/Leadership Conversation
Final round with founder or executive team to confirm culture fit and vision alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.