The Challenge
TotalPass is a corporate wellness platform driving habit change and mental/physical health across B2B and B2C segments. You'll own feature launches end-to-end, translating product innovation into market traction and adoption.
Your Mission
Launch 2-3 feature narratives with GTM playbooks (sales decks, battle cards, product briefs) across both B2B and B2C channels
Establish baseline adoption metrics and conversion funnels for recent releases using Mixpanel/Amplitude tracking
Build competitive positioning framework with 3+ battle cards differentiating TotalPass from direct competitors
Align Sales and Product teams on messaging through 2+ quarterly kickoff presentations
Achieve 25%+ adoption rate lift on 2-3 major feature launches vs. pre-launch baseline
Create reusable PMM playbook (template + process) for future feature launches to scale without you
Conduct customer feedback synthesis on 15+ accounts to inform next product roadmap priorities
Develop wellness/HR tech vertical positioning that increases deal size or contract expansion by 15%+
KPIs You'll Own
Feature Adoption Rate
% of active users/customers engaging with launched features within 30 days of release
Sales Enablement Impact
Win rate lift and deal velocity improvement post-battle card and deck rollout
GTM Execution Speed
Days from feature-ready to full launch narrative deployment across all channels
Customer Feedback Loop
Monthly number of validated customer insights feeding product roadmap
Tools & Stack
Your Team
Your Manager
Head of Product or VP of Growth (not specified)
Current Team
Cross-functional: Product, Sales, Marketing teams
New hire to scale PMM function
The Package
Salary
$45K-$65K MXN base
Variable
Semestral performance bonus
Remote
On-site hybrid: 4 days office (Capital Reforma) + 1 day remote
Benefits & Perks
Company Intelligence
TotalPass is a corporate wellness platform incentivizing habit change and integrated physical/mental health for employees. B2B2C model serving mid-market and enterprise HR departments in Mexico.
Culture
Startup energy with structured benefits; hybrid flexibility; cross-functional collaboration
Is This Role For You?
- You've shipped 2-4 feature launches in SaaS or HR/Wellness tech and own adoption metrics obsessively
- You're fluent in product narrative and can write battle cards that Sales actually uses
- You thrive connecting dots between Product roadmap, customer needs, and GTM execution without hand-holding
- You're bilingual (English/Portuguese) and comfortable navigating LATAM markets
- You need remote-first; this is on-site 4/5 days in Mexico City
- Your experience is pure brand/demand gen; you haven't owned product-led launches or adoption metrics
- You need more than 2-3 months to ramp; this role demands independent execution from day one
Interview Process
Initial screening
Phone/video with recruiter (15-20 min) on background and PMM methodology
Case study interview
Present a past feature launch: narrative, GTM strategy, and adoption results (async or live)
Cross-functional panel
Conversation with Product and Sales leads on alignment, communication, and execution style
Final conversation
Leadership alignment on role scope, expectations, and company vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.