The Challenge
Stainless is building the API infrastructure layer trusted by OpenAI, Anthropic, and Cloudflare. You'll own product marketing from the ground up at a $35M-funded startup doubling headcount in the next year-defining how developers and enterprises understand and choose Stainless in a competitive market.
Your Mission
Audit and rebuild website messaging and product positioning for clarity across hobbyist to enterprise audiences
Conduct 15+ customer interviews to map developer pain points and success stories; produce 2-3 initial case studies
Create sales enablement toolkit (battle cards, objection guides, demo scripts) for 8-10 person sales team
Establish competitive landscape map and monthly tracking dashboard for Stainless vs. adjacent tools
Execute 2-3 full product/feature launch campaigns with GTM timeline, messaging, and channel strategy
Lead pricing and packaging review; propose and validate new tier structure with 20+ customer interviews and sales feedback
Build developer community content strategy; publish 8-10 thought leadership pieces and amplify customer stories across channels
Develop and present quarterly business reviews showing product marketing impact on lead quality, sales velocity, and brand perception
KPIs You'll Own
Website conversion rate (visitor → demo/trial request)
Track month-over-month lift driven by messaging and positioning changes.
Sales cycle length and deal velocity
Measure enablement impact through reduced sales cycles and increased average deal size.
Feature/product launch adoption velocity
Track early user signups and activation within 30 days of launch campaign.
Customer acquisition cost (CAC) by segment
Monitor efficiency by developer tier (hobbyist vs. enterprise) to inform messaging and channel mix.
Case study impact (leads generated, sales mentions)
Measure how many inbound leads cite specific customer stories in their initial inquiry.
Tools & Stack
Your Team
Your Manager
Likely co-founder or Head of Go-to-Market (not specified)
Current Team
Scaling from 60 to ~120 headcount; product marketing is new hire or backfill
New role-building product marketing function from ground up
The Package
Salary
$150K-$180K
Equity
Generous equity grants (standard for Series B/C stage)
Remote
On-site in San Francisco, CA. Flexible WFH + 1 month fully remote per year ('remote February')
Benefits & Perks
Company Intelligence
Stainless is a fast-growing API developer platform trusted by OpenAI, Anthropic, and Cloudflare. Backed by a16z and Sequoia with $35M+ raised, the 60-person NYC-based team is doubling in the next 9-12 months and building the future of API infrastructure.
Team Size
~60 (hiring to ~120)
Funding
$35M+ (a16z, Sequoia, founder/C-level checks)
Customers
OpenAI, Anthropic, Cloudflare, plus open-source community
Culture
High-growth, collaborative, hands-on, bias toward learning and shipping. Expects team members to move fluidly between strategy and execution.
Is This Role For You?
- You've shipped product marketing for developer-facing tools and understand how engineers actually buy
- You can read API docs, understand integrations, and either write basic code or have professional software dev experience
- You're a storyteller who makes complex technical concepts click for diverse audiences (hobbyists to CTOs)
- You thrive building marketing functions from scratch and enjoy ownership across messaging, launches, enablement, and strategy
- You need a fully remote setup-this role is on-site in San Francisco
- You're uncomfortable with ambiguity or prefer highly structured processes (early-stage startup PMM is scrappy)
- You lack hands-on technical literacy or developer community empathy-this is a technical buyer motion
Interview Process
Initial conversation
Discussion of your product marketing philosophy, developer experience, and what excites you about Stainless
Case study / portfolio review
Walk through 1-2 past launches, campaigns, or positioning work-focus on your thinking process
Stakeholder interviews
Likely 2-3 conversations with co-founders, Head of Sales, and/or product leadership
Real-world challenge
Short writing exercise or positioning project (e.g., 'How would you message Stainless to a hobbyist vs. an enterprise customer?')
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for product marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
More roles like this
GTM Operations - APAC
Cognition • Singapore
Sr. Product Manager, GTM Systems
Pitchbookdata • Seattle, Washington, United States
Head of Product Marketing (x/f/m)
Doctolib • Berlin, Berlin, Germany
Product Marketing Lead, Core Banking
Monzo • London
Context
About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.