GTM Engineer

SmartAsset is an online destination for consumer-focused financial information and advice, whose mission is helping people make smart financial decisions, reaching over an estimated 59 million people each month (as of January 2025) through our educational content and personalized calculators and tools. To extend our mission, we also operate SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with fiduciary financial advisors.SmartAsset has earned recognition on the Inc. 5000 (#2574 in 2023) and Deloitte Technology Fast 500™ (#250 in 2022) lists. Currently, SmartAsset ranks on Y Combinator’s list of Top 100 Companies. A successful $110 million Series D funding round in 2021 valued the company at over $1 billion.

• Other than application and licensing fees, SmartAsset did not provide compensation for the aforementioned awards

SmartAsset is expanding its B2B marketing engine with an AI-native, systems-first approach.

We are hiring a GTM Engineer to work directly with the Director of Advisor Marketing to build and scale the technical infrastructure that powers advisor acquisition, lifecycle automation, and revenue attribution.

This is a technical growth role.

You will use automation, scripting, CRM logic, paid platform tooling, and LLM workflows to accelerate experimentation, reduce manual work, and compound performance across the funnel.

If you think in systems, enjoy building automations, and want to replace manual marketing processes with scalable infrastructure — this role is for you.

Responsibilities

• Build and maintain marketing automation workflows across CRM, email, paid platforms, and lifecycle tools
• Implement and optimize multi-touch attribution and revenue tracking
• Develop paid media automation using scripts, rules, and platform APIs
• Partner with the Director to deploy structured experimentation across landing pages, outbound, and paid campaigns
• Standardize LLM-driven workflows for content generation, outbound personalization, ad testing, and reporting
• Build suppression logic and segmentation frameworks between paid, CRM, and lifecycle systems
• Create dashboards that connect marketing activity to pipeline and revenue
• Identify repetitive manual tasks and automate them
• Ship improvements weekly

• 2–5+ years in growth marketing, marketing automation or GTM engineering
• Expertise in building automation workflows (Zapier, n8n, native automation tools, APIs)
• Significant experience with Claude Code and similar tools
• Experience with paid platforms (Google Ads, LinkedIn Ads) and automated optimization strategies
• Familiarity with Salesforce, HubSpot, or similar CRM platforms
• Comfortable working with data and writing basic SQL queries
• Experience building dashboards tied to revenue metrics
• Strong systems thinking — you design processes, not just execute tasks
• High execution velocity and comfort operating independently

California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City residents* $120,000-160,000 base salary + RSUs + benefits

Salary at SmartAsset is determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the contiguous United States.