The Challenge
LinkedIn owns the professional network, but creators are the lifeblood of their content ecosystem. You'll shape how the world's largest professional platform talks to creators-and make sure product innovations actually land with the people who drive engagement.
Your Mission
Build positioning narrative and customizable pitch deck that translates product roadmap into creator-centric language
Audit current creator sentiment across platform and document top 10 pain points + opportunities
Equip Community Management team with enablement materials and messaging frameworks for 3+ product initiatives
Map cross-functional stakeholders (product, community, channels) and establish monthly insights feedback loop
Drive 3+ product launches with coordinated messaging across creator channels, tracking adoption and sentiment lift
Establish quarterly Creator Advisory insights report feeding back into product strategy
Build creator evangelist program with 50+ engaged creators actively sharing LinkedIn content about platform updates
Achieve 40%+ engagement rate on creator-focused content you personally lead on LinkedIn
KPIs You'll Own
Creator Sentiment Score
Track NPS or sentiment index among creator segment through surveys, community listening, and direct feedback.
Enablement Asset Adoption
Measure % of Community Management team using your messaging frameworks and pitch decks in creator conversations.
Product Launch Velocity
Time-to-launch for positioning and messaging assets relative to product release dates.
Creator Content Engagement
Track reach and engagement on your direct creator-facing content shares on LinkedIn as 'customer zero'.
Cross-functional Alignment
Cadence and quality of insights fed back to product teams; adoption of creator feedback into roadmap.
Tools & Stack
Your Team
Your Manager
Consumer Product Marketing Lead or Senior Director of PMM
Current Team
Community Management team, Product teams, Channel marketing partners
New role or expansion-creator-focused marketing capacity
The Package
Salary
$165K-$195K base
Variable
Likely 15-25% bonus
Equity
Likely stock grants (2026 value ~$40K-$80K vesting over 4 years)
Remote
Hybrid: New York, San Francisco, or Mountain View office; select days per week on-site
Benefits & Perks
Company Intelligence
LinkedIn is the world's largest professional network with 900M+ members globally. They power career discovery, skill development, and professional connections-and content sits at the heart of engagement. Microsoft acquired LinkedIn in 2016 for $26.2B.
Founded
2003
Team Size
15,000+
Funding
Acquired by Microsoft (2016)
Customers
900M+ members, enterprise recruiting, B2B marketing
Culture
Trust, care, inclusion, fun; strong commitment to economic opportunity and employee growth
Is This Role For You?
- You've shipped product marketing for consumer-facing digital products and understand creator mindset
- You're comfortable being the voice of creators internally and externally-including posting on LinkedIn yourself
- You can distill complex product features into punchy, compelling narratives for non-technical audiences
- You're driven by cross-functional influence and turning member insights into product strategy
- You prefer flying under the radar; this role requires public-facing evangelism and thought leadership
- You lack 3+ years of product marketing experience or deep familiarity with creator economy dynamics
- You're looking for remote-first; this is hybrid with office presence required in NY/SF/Mountain View
Interview Process
Recruiter screen
Explore PMM background, creator economy experience, and familiarity with LinkedIn's creator tools
Hiring manager conversation
Deep dive on positioning/messaging experience, cross-functional storytelling, and approach to creator empathy
PMM peer interview
Case study: how would you position a new creator feature? What's your narrative?
Product/Community stakeholder panel
Meet the teams you'll enable and partner with; discuss creator insights and go-to-market strategy
Executive conversation
Director or VP-level discussion on creator strategy vision and role impact
Get alerts for product marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
More roles like this
Product Marketing Manager (Brokerage & Crypto)
Robinhood • London, UK
GTM Process & Operations
OpenAI • San Francisco
GTM AI Manager, Sales Analytics
Zscaler • Bangalore, IND
GTM Strategy Associate, AI Product
Jobgether • US
Context
About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.