The Challenge
Sequoia scales its Product Marketing through data-driven insights. You'll be the analytical engine turning CRM data and sales trends into competitive intelligence that wins deals.
Your Mission
Establish baseline CRM win/loss analysis framework; identify top 3 competitive threats and loss drivers
Audit sales collateral adoption across field; deliver adherence report with utilization gaps and fix recommendations
Build repeatable market insights pipeline combining qualitative customer research with quantitative competitive data
Standardize 2-3 core PM reporting dashboards (win rates, collateral usage, persona performance) for weekly visibility
Own quarterly win/loss analysis that informs product positioning and sales messaging updates
Increase sales collateral adoption by 25% through targeted training and effectiveness metrics
Launch Market Insights program with monthly competitive intelligence briefings for cross-functional partners
Reduce insight-to-action cycle time by 40% through process standardization and automated reporting
KPIs You'll Own
Win/Loss Insight Velocity
Days from deal close to actionable competitive/persona insights delivered to Product Marketing.
Sales Collateral Adoption Rate
Percentage of field reps actively using PM-created materials in deal cycles.
Sales Enablement ROI
Correlation between collateral usage and win rate lift by segment or persona.
Insight Output Volume
Monthly count of competitive intelligence, positioning, or customer need insights delivered.
CRM Data Quality Score
Completeness and accuracy of opportunity data required for trend analysis.
Tools & Stack
Your Team
Your Manager
Head of Product Marketing or VP Marketing
Current Team
Product Marketing team size unknown; cross-functional collaboration with Sales and Growth
New backfill role to support scaling Market Insights and win/loss analysis
The Package
Salary
$55K-$75K MXN base (estimated 2026 Mexico City market for mid-level)
Variable
Performance-based bonus programs
Remote
On-site, Mexico City
Benefits & Perks
Company Intelligence
Sequoia is a 24-year-old strategic partner helping investor-backed companies optimize total compensation, benefits, and global people spend. They combine expert advisory with an integrated platform to drive business impact through smarter talent decisions.
Founded
2000
Customers
Investor-backed companies of all sizes
Culture
Integrity, passion for service, innovation, growth mindset, caring, promise-centric, relationship-building
Is This Role For You?
- You love turning messy CRM data into clear competitive stories that actually change messaging
- You've owned win/loss or sales enablement analytics before and want to scale it
- You're fluent in both English and Spanish; Mexico City is home or your dream relocation
- You thrive in fast-paced, deadline-driven environments with high ownership and minimal hand-holding
- You need remote flexibility or WFH days—this is on-site, Mexico City only
- You're new to data work or CRM systems; this role requires hands-on analytical maturity
- You prefer creative campaigns over insights; this is pure data translation and operational backbone work
Interview Process
Screening Call
30 min conversation on analytical background, CRM experience, and why Mexico City + on-site works for you
Case Study / Take-Home
Analyze sample CRM data (win/loss trends, persona patterns) and present insights; ~2-3 hours
Team Conversation
Meet Head of Product Marketing and potentially a Sales leader; discuss how you'd operationalize insights
Final Debrief
Compensation, culture fit, and logistics with hiring manager
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.