Senior Product Marketing Manager

Join Sekoia, a fast-growing cybersecurity company, as a Senior Product Marketing Manager. In this role, you will be responsible for driving the go-to-market strategy for Sekoia's AI SOC Platform, crafting messaging and positioning, defining target segments, and enabling the sales team. You will work closely with Sales, Marketing, and Finance to achieve measurable outcomes. The position can be based in Paris, Rennes, or fully remote from Europe.

Key Missions

We’re scaling Sekoia’s go-to-market for our

AI SOC Platform

— built to help

enterprise SOC teams

and

MSSP/MDR partners

detect, investigate, and respond faster with trusted context, automation, and an open integrations ecosystem.

As

Senior Product Marketing Manager

, you’ll be

accountable for GTM impact through PMM-owned levers

(positioning, launches, enablement, partner kits, competitive intelligence) and will drive measurable outcomes in partnership with Sales, Marketing, and Finance.

We’re looking for someone who thrives at the intersection of

SOC/XDR/SIEM domain depth

,

partner go-to-market

, and

performance-driven execution

— and who’s excited to join at a true scale-up moment: be part of

co-building the PMM function

, establishing the operating cadence and standards, and turning complex SecOps capabilities into crisp messaging and repeatable plays the field can sell and deliver.

Your missions:

• Own GTM strategy

  for Sekoia’s AI SOC Platform across MSSP/MDR and enterprise SOC: define GTM goals and success metrics in partnership with Sales, RevOps, Customer Success, and Marketing.

• Craft and maintain positioning and messaging

  for the AI SOC Platform and translate it into clear, field-ready messaging frameworks and copy guidelines.

• Define ICPs, segmentation, and personas

  (MSSP/MDR operators, SOC leaders, detection engineers, analysts) to sharpen targeting, priority use-cases, and value propositions, aligning with Marketing on how segments are activated through campaigns.

• Own launch narrative

  end-to-end: messaging, value pillars, release storylines, and field readiness (e.g. sales plays, talk-tracks, demo narrative, discovery guides, objection handling, proof-point library).

• Build and maintain sales enablement assets:

  pitch decks, plays, talk-tracks, discovery/objections, demo storylines.

• Own competitive intelligence for GTM enablement

  : maintain the SOC/XDR/SIEM and AI-assisted SecOps landscape, produce battlecards, and sharpen differentiation based on field evidence and deal learnings.

• Provide packaging and pricing inputs

  with Product, Sales leadership, and RevOps: validate willingness-to-pay signals, propose packaging hypotheses, and support rollout narratives and field enablement (not pricing operations).

• Operationalize the voice-of-market loop

  : collect insights with Sales/CS/Product and convert to roadmap input.

• Own product & solution GTM content (source of truth):

  positioning/messaging, solution narrative, ICP/personas, core claims + proof, packaging inputs.

• Instrument PMM impact with RevOps

  : define and track enablement usage and GTM effectiveness metrics; report learnings quarterly and adjust plays/messaging based on what moves outcomes.

• Support market analyst/influencer readiness

  with clear narratives and proof points (briefing materials, messaging, differentiation)—in partnership with Marketing/Comms who manage the relationship and programming.

Note: Marketing owns distribution, editorial calendar, brand layer, web publishing, and performance programs.

📍 The position can be based in Paris, Rennes or fully remote from Europe. Professional trips paid for by the company might be required.

Your profile:

🤩

We are excited to meet you if :

• You have

  5+ years

  in Product Marketing (or similar) within

  B2B SaaS

  , with meaningful exposure to

  cybersecurity

  .

• You demonstrate real fluency in

  SOC/XDR/SIEM/CTI or similar

  : analyst workflows, detections/incidents, investigations, response concepts, and integrations ecosystems

  (non-optional)

  .

• You have experience with

  MSSP/MDR or channel motions

  : partner enablement, co-selling/co-marketing, and helping translate product into repeatable partner plays.

• You bring a strong

  ROI mindset

  and are comfortable tying your work to measurable GTM outcomes.

• You are an excellent writer and editor: clear narratives, crisp messaging, high-signal enablement, and strong executive-level communication.

• You can

  simplify technical concepts

  without losing accuracy, and you’re credible with both technical practitioners and business stakeholders.

• You can lead cross-functionally without formal authority, earn trust with Product/Sales/CS, and drive decisions with evidence.

• You’re structured and hands-on: you can prioritize, execute fast, and iterate based on data and field feedback.

• You’re fluent in

  English

  (required);

  French

  is a nice-to-have.

👀 Are you interested in this job but feel you haven't ticked all the boxes? Don't hesitate to apply, and tell us in the cover letter section why we absolutely must meet!

---

Recruitment Process:

📝

Here's what's in store for you if you apply :

1. HR Interview with Clémentine, Talent Acquisition Manager (30’)

2. Use-case to do at home (60’)

3. Skills fit with 2 members of the Product team, Anders & David (60’)

4. N+1 Interview with Georges, CTPO & Cyril, CRO (45’)

5. Final step with Freddy, CEO (30’)

Our process usually takes about 2-3 weeks, depending on availability, it includes reference calls. The program: discussions rather than trick questions ! These discussions will help you understand how Sekoia.io works and what it stands for. But they are also (and above all) an opportunity for you to tell us about your career path and your expectations for your next job!

⭐ Sekoia.io is an equal opportunity employer for any minority, disability, gender identity or sexual orientation. We are committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives.

About Sekoia.io

Cybersecurity solutions with a focus on emerging threats and strategies.