The Challenge
Sage is betting big on Sage Active in France—a market being reshaped by AI and new fintech entrants. You'll own the strategy that defines how we compete, differentiate, and win against players like Pennylane and Regate.
Your Mission
Map and validate target segments, ICPs, and highest-value opportunities in the French SMB market with quantified TAM estimates
Define and document category positioning and competitive differentiation vs. Pennylane, Regate, and other key competitors
Build and test value proposition messaging with 10+ customer interviews, translating product capabilities into customer outcomes
Align Product, Sales, and Marketing teams on messaging architecture and GTM narrative through stakeholder workshops
Launch validated GTM strategy with clear messaging, segment prioritization, and pricing/packaging recommendations
Drive measurable impact on pipeline: track how positioning influences win rates and ACV in target segments
Influence product roadmap with market insights—deliver 2-3 recommendations backed by customer data that shape next releases
Build repeatable competitive intelligence and customer insight cadence; establish quarterly market updates for leadership
KPIs You'll Own
Win Rate by Segment
Track conversion rates for target ICPs to measure if positioning resonates with priority customers.
Average Contract Value (ACV) Lift
Measure revenue impact of value proposition refinements and packaging changes vs. baseline.
Customer Acquisition Cost (CAC) Efficiency
Monitor how messaging clarity and targeting precision reduce CAC and improve payback period.
Sales Enablement Adoption
Track sales team usage of messaging frameworks and positioning in calls; measure confidence and consistency.
Competitive Win/Loss Rate
Quantify share of voice and wins vs. named competitors to validate differentiation strategy.
Tools & Stack
Your Team
Your Manager
VP/Head of Product Marketing or Chief Marketing Officer (not specified)
Current Team
Cross-functional partnerships with Product, Sales, Marketing, and leadership; likely small embedded team in France market
New strategic growth role; backfill or expansion unclear
The Package
Salary
€65K-€85K base
Remote
Hybrid: 3 days/week on-site in Paris or Bordeaux office
Benefits & Perks
Company Intelligence
Sage empowers millions of businesses globally with innovative technology for accounting, HR, payroll, payments, and more. The company is strategically scaling Sage Active in Europe's most competitive markets, betting on AI-first solutions for SMBs.
Customers
Millions of businesses globally
Culture
Purpose-driven, ambitious, clarity-focused; values ideas that matter and work with real impact
Is This Role For You?
- You've lived in or deeply understand the French SMB/fintech market and can translate global strategy into local relevance
- You're a strategic thinker who moves from insight to action fast—not someone who builds decks for decks' sake
- You thrive at intersections: product strategy + market reality + revenue impact; you speak fluent product AND sales language
- You have 5+ years shipping positioning, GTM strategy, or product strategy in SaaS/fintech with proven commercial outcomes
- You get energized by ambiguity and ownership—this is not a templated PMM role
- You need full remote flexibility—this is 3 days/week on-site non-negotiable
- You're looking for a hands-on execution role; this is strategic direction-setting with teams driving execution
- You don't have direct fintech/SaaS PMM or strategy experience—the learning curve is too steep for the pace expected
Interview Process
Screening Call
Recruiter conversation on background, French market knowledge, and PMM philosophy (30 min)
Case Study / Strategic Thinking
Real or hypothetical scenario: how you'd position Sage Active vs. a competitor in a specific French segment (async or live)
Cross-Functional Panel
Meet with Head of Product Marketing, Product Lead, and Sales leadership; discuss collaboration style and market insights (60 min)
Leadership Interview
CMO/VP-level conversation on strategic vision, ambition, and fit with high-ownership culture (45 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.