The Challenge
RCA builds software for accountants and needs a Product Marketing Manager to own go-to-market strategy, customer positioning, and product-market fit. You'll be the bridge between customers, product, and sales—directly shaping how solutions reach the market.
Your Mission
Map competitive landscape and develop detailed buyer/user personas for RCA's core accounting software products
Define positioning and messaging framework for at least 2 key product offerings with supporting GTM plans
Establish baseline KPIs (awareness, consideration, conversion, retention) and implement tracking across AAARRR funnel
Build stakeholder alignment with product, sales, and marketing teams on go-to-market roadmap for next 6 months
Launch 2+ product offerings with complete GTM campaigns including collateral, sales enablement, and customer communication
Increase product adoption metrics by 25%+ through data-driven positioning adjustments based on customer feedback
Develop customer feedback loop—conduct 20+ customer interviews, synthesize insights into product strategy recommendations
Create scalable content and asset library (case studies, ROI calculators, competitive comparison docs) for sales and marketing teams
KPIs You'll Own
Product Launch Performance
Track awareness lift, sales pipeline influence, and time-to-revenue for new offerings vs. baseline
Customer Acquisition Cost (CAC) by Segment
Measure marketing contribution to sales efficiency by buyer segment and GTM channel
Product-Market Fit Indicators
Monitor customer satisfaction, retention rate, upsell velocity, and NPS tied to product-marketing initiatives
Sales Enablement Impact
Track win rate lift, sales cycle length, and deal velocity after deploying new positioning and messaging
Market Intelligence Quality
Quarterly persona and competitive analysis refresh with stakeholder feedback scores and adoption by teams
Tools & Stack
Your Team
Your Manager
Likely Marketing Director or VP (not specified)
Current Team
Cross-functional: product managers, designers, sales team, CSM, customer support, external partners/clients
New backfill—role created to strengthen product-marketing function in growing SaaS company
The Package
Salary
€39K-€44K
Remote
On-site in Saint-Herblain/Nantes, France. 2-3 days work-from-home permitted
Benefits & Perks
Company Intelligence
RCA develops software solutions for accountants and financial experts. Dynamic IT company focused on innovating how accounting professionals work. Strong commitment to customer-centric product development.
Customers
Accounting firms and financial experts in France/EU
Culture
Collaborative, customer-obsessed, welcomes diverse talent including people with disabilities
Is This Role For You?
- You have 3+ years of product marketing in B2B SaaS or IT—ideally in accounting, fintech, or enterprise software
- You're data-driven and fluent in AAARRR metrics, GTM frameworks, and customer feedback loops
- You thrive coordinating across product, sales, and marketing teams and can translate between technical and commercial stakeholders
- You speak French or are eager to work in French-speaking environment in Western France
- You're purely demand-gen focused—this role requires strategic product thinking and deep customer discovery, not just campaign execution
- You need significant remote flexibility or multi-country experience—this is on-site in Nantes with limited hybrid options
- You lack B2B SaaS experience or have only worked in B2C—the sales cycle, buyer behavior, and GTM mindset are fundamentally different here
Interview Process
Initial screening
Likely phone/video call with recruiter or marketing manager covering background, SaaS experience, GTM examples
Case study/assessment
Probable take-home: develop positioning/messaging for a sample product, show GTM thinking
Stakeholder interviews
Meet with product, sales, and marketing leads to assess collaboration fit and market knowledge
Final round
Interview with marketing director or leadership; discuss strategy, metrics, vision for product marketing function
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.