Senior Product Marketing Manager

Senior Product Marketing Manager

About Liberate

Liberate is the System of Action for Insurance-deploying insurance-native AI agents (Nicole) across sales, service, and claims. Unlike basic bots, Liberate orchestrates end-to-end workflows inside core insurance systems with built-in governance, safety controls, and full auditability for regulated, long-form customer interactions.

The Role

As Senior Product Marketing Manager, you will own how Liberate is positioned, packaged, and explained to the market-and you’ll equip Sales and Customer Success to win and expand deals. This is a high-impact role spanning messaging, narrative, GTM plays, enablement, proof/ROI, launches, and competitive intelligence.

Reporting: This role reports to the VP of Marketing (initially), and partners closely with Product, Sales, Customer Success, Demand Gen/Growth, Events, and RevOps.

What you’ll own

1. Messaging, positioning, and category narrative

• Own the messaging system: core narrative + persona/use-case adaptations (CIO/CISO,

• Claims, Service/Contact Center, COO/CFO, Distribution)

• Evolve the “System of Action for Insurance” category POV, including how we talk about governance, safety, and auditability

• Maintain a living messaging framework used across website, decks, outbound copy, and campaigns

2. Use-case GTM plays (Sales, Servicing, Claims)

• Build and maintain 2-3 core plays with:

• target buyers and pain points

• talk tracks and objection handling

• proof points and customer stories

• recommended assets by stage (discovery → POV → security → procurement)

• Ensure campaigns/events align to the plays with consistent language

3. Sales enablement & deal acceleration

• Create and maintain the enterprise “deal kit,” including:

• corporate overview + 1-pagers

• decks and story flows for exec meetings

• security/governance narrative assets for CIO/CISO stakeholders

• ROI model / business case templates (procurement-ready)

• objection-handling and discovery guides

• Partner with Sales/SDRs on readiness: onboarding, training, and content adoption

4. Proof, ROI, and customer storytelling

• Build a proof library:

• 1-slide and 1-page proof cards

• case studies (written + video + quotes)

• benchmark and ROI narrative support

• Standardize how we express outcomes (revenue lift, cost reduction, CX improvements surge readiness)

5. Product GTM and launches

• Own launch planning for new product capabilities and solutions:

• internal enablement + external rollout

• value framing, packaging, and messaging

• customer-facing content and release narrative

6. Competitive intelligence (formal owner)

• Be the internal owner of competitive intel and win/loss insight:

• competitor tracking (positioning, product changes, pricing, messaging)

• battlecards and “how we win” guidance

• ongoing win/loss feedback loops with Sales

• quarterly market landscape updates for exec team

• Maintain a single source of truth that Sales trusts and actually uses

What success looks like (first 90-180 days)

• A crisp messaging framework adopted across Sales + Marketing

• 2-3 complete plays (Sales / Servicing / Claims) with proof + ROI + objections

• A standardized deal acceleration kit used in active opps

• Competitive battlecards shipped and embedded into the sales motion

• A proof engine with a steady cadence of publishable stories and metrics

How we’ll measure impact

• Adoption: enablement usage, training completion, seller feedback

• Conversion lift: SQL→SQO and SQO→Closed improvements (in partnership with Sales)

• Velocity: reduced stall time in security/procurement steps

• Competitive readiness: battlecard usage + win/loss themes and improvements

• Proof output: # proof cards/case studies shipped and used in pipeline

Who you are

• 6-10+ years of Product Marketing experience in B2B SaaS (enterprise preferred)

• Strong narrative builder: can simplify technical workflows and make value obvious

• Comfortable marketing to regulated buyers (security, compliance, integrations,

• procurement)

• Excellent writer and content crafter (decks, 1-pagers, talk tracks)

• Analytical and commercially minded: can build credible ROI stories and value narratives

• Strong cross-functional operator: can drive alignment across Product, Sales, CS, and Marketing

• Experience in vertical SaaS, workflow automation, contact center tech, insurance tech, or AI platforms is a plus

Tools / working style

• Comfortable in modern GTM stack environments (HubSpot familiarity helpful)

• Strong project management and stakeholder alignment skills

• Occasional travel for key events and customer references

Why this role

• Define a category and narrative in a fast-changing market

• Direct impact on pipeline conversion, win rate, and deal velocity

• Build the proof + enablement engine that makes enterprise selling easier

Compensation information: $150,000- 200,000 + Equity