Sr. Product Marketing Manager - Public Sector

Accountabilities:

• Own and drive public sector go-to-market strategy across Federal, State, Local, and Education segments, ensuring strong positioning and messaging alignment.

• Develop deep buyer and persona insights, including procurement dynamics, compliance requirements, and agency-specific IT challenges.

• Translate technical product capabilities into differentiated, value-driven messaging tailored to government IT environments.

• Lead messaging strategy for product launches, campaigns, and public sector-specific initiatives in collaboration with product and marketing teams.

• Create and maintain sales enablement materials such as pitch decks, battlecards, case studies, and RFP/RFI frameworks.

• Support sales teams with training and tools to effectively communicate value within complex government procurement cycles.

• Contribute to thought leadership initiatives, including content, webinars, events, and industry engagements.

• Partner with cross-functional teams to track performance, refine messaging, and optimize public sector pipeline impact.

Requirements:

• 5+ years of experience in product marketing within B2B software, IT management, or public sector technology environments.

• Strong understanding of public sector buying processes, procurement frameworks, compliance standards, and government IT stakeholders.

• Proven ability to develop compelling go-to-market strategies and translate technical concepts into clear, impactful messaging.

• Experience working closely with sales enablement, demand generation, product, and cross-functional marketing teams.

• Strong presentation, communication, and storytelling skills with the ability to influence executive and technical audiences.

• Analytical mindset with experience using market insights and data to drive strategic decisions.

• Experience managing cross-functional projects in fast-paced, dynamic environments.

• Familiarity with tools such as Salesforce, Confluence, Highspot, Asana, and related GTM platforms.

• Bonus: experience with FedRAMP, CMMC, or security clearance environments.

Benefits:

• Competitive annual salary ranging from $150,000 to $185,000 depending on location and experience.

• Comprehensive medical, dental, and vision insurance coverage.

• 401(k) retirement plan to support long-term financial planning.

• Unlimited PTO and strong emphasis on work-life balance.

• Flexible hybrid/remote work arrangement within eligible U.S. locations.

• Career growth opportunities within a high-growth global technology organization.

• Inclusive, collaborative culture grounded in curiosity, integrity, humility, and teamwork.

• Exposure to impactful public sector technology initiatives serving global government organizations.

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