The Challenge
Jobgether is hiring a Senior Product Marketing Manager to own the complete growth strategy for a high-impact B2C digital product. You'll drive measurable revenue impact across acquisition, activation, retention, and monetization in a distributed, performance-obsessed environment.
Your Mission
Conduct deep market and competitive analysis to define core positioning and messaging framework that resonates with target segments
Establish baseline metrics across the full funnel (acquisition, activation, retention, LTV) and create tracking dashboard
Launch 3-5 high-impact A/B tests across critical conversion points in the user journey
Align cross-functional roadmap with product, growth, and analytics teams on first-wave GTM initiatives
Deliver measurable improvements to revenue, conversion rates, and LTV through experimentation and optimization
Build and document segmentation strategy with tailored positioning and messaging for 3+ user personas
Optimize paid channel performance across Google, Meta, and TikTok with data-backed budget allocation recommendations
Scale winning experiments into systematic processes for continuous funnel improvement across onboarding, engagement, and monetization
KPIs You'll Own
Revenue Growth
Track incremental revenue driven by your product marketing initiatives and optimizations.
Conversion Rates (multi-funnel)
Monitor conversion improvements across acquisition, activation, retention, and monetization stages.
Customer Lifetime Value (LTV)
Measure and improve the total revenue generated per user throughout their lifecycle.
A/B Test Win Rate
Track the percentage of experiments that generate statistically significant, positive impact.
Engagement & Retention Metrics
Monitor DAU/MAU growth, session frequency, and cohort retention curves.
Tools & Stack
Your Team
Your Manager
Not specified - likely VP Growth or Chief Product Officer
Current Team
Cross-functional teams: user acquisition, CRM, creative, analytics, product
New role or backfill unknown
The Package
Salary
$85K-$120K base
Remote
Fully remote, work from anywhere (though position listed as on-site in Bucaramanga - discrepancy noted)
Benefits & Perks
Company Intelligence
Jobgether is a B2C digital product platform operating in the job/employment space. The company operates a distributed, international team focused on performance-driven growth and user engagement at scale.
Culture
Fast-paced, performance-driven, data-obsessed, international
Is This Role For You?
- You've shipped 5+ years of growth marketing in B2C digital products with proven revenue impact
- You live for A/B testing, conversion optimization, and turning data into growth playbooks
- You thrive in distributed teams and don't need hand-holding—you own strategy and execution end-to-end
- You're comfortable with ambiguity and skilled at navigating cross-functional matrix environments
- You track metrics obsessively and can speak fluently about LTV, CAC, retention curves, and funnel analysis
- You're a strategist who doesn't execute—this role demands hands-on running of A/B tests and campaigns
- You need geographic stability in a corporate HQ—the team is distributed and this is fully remote work
- You haven't directly managed conversion rates, revenue metrics, or retention KPIs at scale in previous roles
Interview Process
AI-Powered Initial Screen
Jobgether uses automated matching to assess your background against core requirements objectively.
Likely Technical Marketing Assessment
Expect case study or portfolio review of past A/B tests, segmentation strategies, or growth campaigns.
Stakeholder Interviews
Conversations with product, analytics, and cross-functional leaders to assess collaboration fit.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.