Senior GTM Strategy Manager (Product & Customer Marketing)

Accountabilities

• Define and own go-to-market strategy frameworks for product launches, feature releases, and customer growth initiatives, ensuring alignment with company priorities and measurable outcomes.

• Translate product and business objectives into structured GTM plans, timelines, and cross-functional execution roadmaps.

• Build and improve processes that connect product development cycles with marketing readiness, ensuring timely delivery of messaging, positioning, and assets.

• Partner with Customer Marketing and Customer Success teams to drive adoption, expansion, retention, and advocacy through product-led initiatives.

• Provide strategic oversight of integrated campaigns, ensuring alignment with GTM strategy, identifying risks, and resolving cross-team dependencies.

• Establish KPIs, dashboards, and reporting frameworks in collaboration with Marketing Operations to track GTM performance and business impact.

• Drive operational excellence by designing scalable GTM processes, improving coordination, and strengthening execution consistency across teams.

Requirements

• 7-10+ years of experience in B2B SaaS marketing, including product marketing, customer marketing, or GTM strategy roles in high-growth environments.

• Proven experience leading cross-functional go-to-market initiatives or product launches with measurable business outcomes.

• Strong understanding of SaaS business models, product lifecycle management, and customer expansion strategies.

• Demonstrated ability to influence and align stakeholders across Product, Marketing, Sales, and Customer Success in matrixed organizations.

• Strong analytical skills with experience defining KPIs, working with marketing operations, and translating data into actionable insights.

• Excellent communication and executive presence, with experience presenting to senior leadership and driving strategic alignment.

• Strong operational mindset with experience building scalable GTM frameworks, processes, or operating models.

Benefits

• Competitive base salary aligned with market benchmarks (approximately CAD 80,000-115,000 annually).

• Equity grants and variable incentive opportunities as part of total compensation.

• Flexible work arrangements in a remote-friendly environment.

• Comprehensive benefits package including health and wellness support.

• Tuition reimbursement and continuous learning programs to support career growth.

• Wellness, internet, and professional development reimbursements.

• Paid volunteer days and strong emphasis on employee engagement and community impact.

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