Product Marketing Manager (Testora)

Accountabilities

• Conduct market and user research to identify emerging trends, user needs, behavioral patterns, and opportunities for product growth.

• Generate, evaluate, and prioritize product growth hypotheses based on research, product metrics, and business objectives.

• Design and launch structured growth experiments to validate hypotheses and identify the most effective approaches.

• Analyze experiment results and product data to determine what is working, identify root causes, and translate findings into actionable recommendations.

• Use spreadsheets, product metrics, and data-driven analysis to support decision-making and measure the impact of growth initiatives.

• Explore and apply AI and automation tools to accelerate the design, development, and launch of new user journeys and experimentation workflows.

• Collaborate with product and other cross-functional stakeholders to turn insights into practical product and marketing initiatives.

• Take ownership of projects from problem identification through execution, measurement, and iteration.

• Contribute to the continuous improvement of growth processes, experimentation frameworks, and product marketing practices.

Requirements

• 2+ years of experience working in a fast-paced environment with a demonstrated ability to deliver measurable results; exceptional candidates with less experience may also be considered.

• Strong problem-solving skills, with the ability to investigate complex challenges, identify root causes, and drive solutions through to completion.

• Strong analytical capabilities and confidence working with product metrics, spreadsheets, data-driven hypotheses, and experiment results.

• Ability to learn quickly and adopt new AI and automation tools to improve productivity, experimentation, and user journey development.

• Strong ownership mentality, initiative, and ability to work independently while collaborating effectively with cross-functional teams.

• Excellent attention to detail and a structured approach to prioritizing opportunities and making decisions.

• Upper-Intermediate English proficiency or higher (B2+), with the ability to communicate clearly in an international working environment.

• Entrepreneurial experience is a plus.

• A degree from a leading university is advantageous.

• Genuine interest in psychology, personality, self-development, or related areas is a plus.

Benefits

• High-impact opportunity within a fast-growing product environment focused on self-discovery and personal development.

• Clear opportunity to grow into a Product Marketing Manager Lead position.

• Remote-first culture with flexible working arrangements and the ability to work remotely or from available corporate hubs.

• Coworking compensation, including full compensation in Ukraine outside Kyiv and partial compensation for coworking spaces worldwide.

• Free lunches for employees working from corporate hubs.

• Flexible public holiday policy with six fixed holidays and five additional holidays selected according to individual preferences.

• 100% sick leave compensation.

• Partial coverage for medical insurance, sports activities, and therapy to support mental and physical well-being.

• Necessary work equipment provided, with maintenance costs covered when applicable.

• 70% coverage of professional development courses and 100% coverage of corporate English courses.

• 18 working days of paid vacation and 3 personal days annually, with an additional vacation day added for each year of tenure.

• Opportunities to participate in corporate events and team-building activities across international hubs.

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