Product Marketing Manager, International Markets & Family Offices

Accountabilities

• Develop and execute product marketing strategies for the single-family office segment and international markets, aligning initiatives with broader business and platform objectives.

• Build deep expertise in single-family offices, including target buyers, personas, decision-making committees, operating models, and customer journeys from awareness through adoption and expansion.

• Research EMEA, LATAM, and APAC markets to identify customer needs, industry trends, competitive dynamics, cultural considerations, and other factors influencing go-to-market strategies.

• Partner with Sales, Relationship Management, Demand Generation, Product, and other go-to-market teams to translate market insights into coordinated programs and commercial priorities.

• Define segment- and region-specific positioning and develop compelling messaging that connects the global value proposition to distinct customer needs.

• Support product launches by tailoring positioning, activation strategies, and communications to regional audiences and product availability.

• Develop and execute campaigns designed to generate awareness and demand among prospects while supporting customer engagement, adoption, and expansion.

• Create scalable marketing assets, including campaign content, sales enablement materials, customer education resources, thought leadership, and co-branded materials, adapting them appropriately for regional markets.

• Monitor market and competitive developments and measure campaign effectiveness, using feedback from customers and go-to-market teams to continuously improve marketing programs.

• Manage multiple initiatives from strategic planning through hands-on execution in a fast-moving, collaborative environment.

Requirements

• 3-6 years of experience in product marketing or a related go-to-market function, preferably within B2B SaaS, financial services, fintech, wealth management, or investment management.

• Demonstrated full-stack product marketing experience spanning market research, audience insights, value propositions, positioning, messaging, go-to-market strategy, enablement, content, and campaign development.

• Exceptional storytelling, writing, and communication skills, with the ability to translate sophisticated or technical capabilities into clear and compelling customer value.

• Global mindset and genuine curiosity about international markets, with the ability to recognize when global messaging should be adapted to reflect meaningful regional differences.

• Experience collaborating with Sales, Demand Generation, Relationship Management, Product, or other go-to-market teams to develop and execute integrated programs.

• Strong relationship-building and influencing skills, with the ability to collaborate effectively across functions, regions, and time zones.

• Proven ability to balance strategic thinking with hands-on execution across multiple projects and competing priorities.

• Strong organizational and project management skills, with the ability to work independently, prioritize effectively, navigate ambiguity, and anticipate potential roadblocks.

• Adaptability and resourcefulness in a continuously evolving environment, with a willingness to learn quickly and take ownership of complex initiatives.

• Ability to work collaboratively and contribute to a culture centered on ownership, innovation, client success, continuous learning, and teamwork.

• Candidates must be legally authorized to work in the United States without current or future employer-sponsored visa support and must be able to begin work in the United States on their first day.

Benefits

• Base salary range of $106,000-$166,000 USD, depending on location, skills, experience, qualifications, and market conditions.

• Eligibility for additional bonus and equity compensation.

• Comprehensive employee benefits package.

• Remote work opportunity within the United States.

• Opportunity to work with international teams and markets across EMEA, LATAM, and APAC.

• Collaborative, inclusive environment that values diverse perspectives, experiences, and ideas.

• Strong emphasis on professional growth, continuous learning, ownership, and innovation.

• Opportunity to contribute to the expansion of a global financial technology platform serving sophisticated investment organizations.

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